Paid Media Strategist | Meta & Pinterest

Lifeway Christian Resources; Nashville (TN); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Lifeway is seeking a Remote Paid Social Media Strategist to own paid social on Meta and Pinterest, driving customer acquisition, leads, eCommerce revenue, and ministry reach. This is a remote role with in-person Nashville gatherings.

You will plan, build, optimize, and measure campaigns, manage budgets, design testing roadmaps, and ensure data integrations and policy compliance. Strong analytics and collaboration skills are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required
• Master's degree preferred
• Advanced graduate degree not required

Responsibilities

• Own channel strategy, account structure, naming conventions, and best practices for paid social on Meta and Pinterest
• Turn ministry and business objectives into media plans covering audiences, bidding, budget allocation, flighting, creative requirements, and measurement
• Build and traffic campaigns, ad sets, audiences, and creative variations, and complete pre-launch quality checks before anything goes live
• Manage budgets against authorized amounts, monitor pacing, reallocate spend to maximize return, and report variances with recommendations
• Optimize bids, audiences, placements, and creative rotation daily and weekly based on performance
• Design and run a structured testing roadmap, including A/B and incrementality tests, and document learnings for cross-campaign application
• Set up and maintain pixels, Conversions API, conversion events, and UTM structures, keep audiences current and policy-compliant
• Build dashboards and recurring reports that interpret results and deliver clear recaps and recommendations
• Advise ministry and business partners, brief Creative using performance evidence, and manage relationships with Meta and Pinterest reps
• Limited travel: 2-4 times per year, typically overnight 2-3 days

Skills

Meta Ads Manager

Pinterest Ads Manager

Audience Strategy

Budget Stewardship

Creative Testing

Conversion Optimization

GA4

UTMs

Pixel

Campaign Optimization

Education

Bachelor's degree in Marketing, Advertising, Communications, Analytics, or related field

Master's degree preferred

Tools

Meta Ads Manager

Pinterest Ads Manager

GA4

Conversions API

Facebook Business Manager

Job description

Overview

Lifeway is seeking a Remote Paid Social Media Strategist to own our paid social presence on Meta and Pinterest as we bring paid media management in-house. You’ll plan, build, optimize, and measure campaigns that drive customer acquisition, lead generation, eCommerce revenue, and ministry reach. You will be the go-to expert on audience strategy, creative testing, catalog and commerce advertising, and budget stewardship, turning ministry and business goals into media plans that deliver. This is a remote role with in-person gatherings in the Nashville, Tennessee area.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Own channel strategy, account structure, naming conventions, and best practices for paid social on Meta and Pinterest
• Turn ministry and business objectives into media plans covering audiences, bidding, budget allocation, flighting, creative requirements, and measurement
• Build and traffic campaigns, ad sets, audiences, and creative variations, and complete pre-launch quality checks before anything goes live
• Manage budgets against authorized amounts, monitor pacing, reallocate spend to maximize return, and report variances with recommendations
• Optimize bids, audiences, placements, and creative rotation daily and weekly based on performance
• Design and run a structured testing roadmap, including A/B and incrementality tests, and document what you learn and apply it across campaigns
• Set up and maintain pixels, Conversions API, conversion events, and UTM structures, and keep audiences, exclusions, and first-party data uploads current and policy-compliant
• Build dashboards and recurring reports that interpret results and deliver clear recaps and recommendations to ministry partners and leadership
• Advise ministry and business partners, brief Creative using performance evidence, and manage relationships with Meta and Pinterest representatives
• Limited travel: 2-4 times per year, typically overnight for 2-3 days

Qualifications

Education

Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required

Master's degree, preferred

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

• 5+ years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or at an agency
• Demonstrated depth in Meta Ads Manager, including campaign structure, bidding, audience strategy, and troubleshooting
• Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals
• Strong knowledge of audience development, retargeting, first-party data activation, automated bidding and targeting, creative formats, catalog ads, and conversion optimization
• Working proficiency with Meta Pixel, Pinterest tag, GA4, UTMs, and attribution concepts and their limitations
• Demonstrated experience designing and running structured tests and turning results into documented, applied recommendations
• Excellent written and verbal communication, including explaining media performance to non-technical ministry and leadership audiences
• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Experience in Pinterest Ads Manager, including campaign structure, bidding, audience strategy, and troubleshooting
• Platform certification such as Meta Blueprint or Google Analytics, or comparable credentials
• Experience with Meta Commerce Manager, product feeds, catalog management, or eCommerce and direct-response media
• Experience managing paid social for multiple brands, audiences, or business units, including annual investments of $1M+ or comparable budgets
• Experience with Data Studio, Tableau, Power BI, Supermetrics, or comparable reporting tools and/or Conversions API
• Familiarity with incrementality testing, media mix modeling, or multi-touch attribution
• Experience in retail, eCommerce, publishing, ministry/nonprofit, or a multi-brand organization