Remote Paid Media Strategist — Google, YouTube, Bing Expert

Lifeway; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare

401(k)

Parental leave

Work from Anywhere

Job summary

Lifeway is seeking a strategic Paid Media Lead to own the strategy for Google Ads, YouTube, and Microsoft Advertising. You will translate ministry and business goals into data-driven media plans, optimize audiences, bids, and budgets, and ensure campaigns are built, trafficked, and quality-checked before launch.

You will collaborate with teams, measure outcomes with GA4, UTMs, and attribution models, and travel to Nashville 2-4 times annually.

Qualifications

• 5+ years of hands-on paid media experience with Google and Bing platforms.
• Proficiency with GA4, pixels, UTMs, and attribution concepts.
• Ability to travel to Nashville 2-4 times annually and involvement in an evangelical Christian church.

Responsibilities

• Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising.
• Turn ministry and business goals into media plans covering audiences, bidding, budget allocation, and measurement.
• Build, traffic, and quality-check campaigns before launch, then manage and pace budgets.

Skills

Google Ads

YouTube

Microsoft Advertising

GA4

Pixels

UTMs

Attribution concepts

5+ years paid media experience

Job description

Lifeway is seeking a strategic Paid Media Lead to own the strategy for Google Ads, YouTube, and Microsoft Advertising. You will translate ministry and business goals into data-driven media plans, optimize audiences, bids, and budgets, and ensure campaigns are built, trafficked, and quality-checked before launch.

You will collaborate with teams, measure outcomes with GA4, UTMs, and attribution models, and travel to Nashville 2-4 times annually.