Remote Paid Social Lead — Growth & Analytics

ATR International; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) retirement plan with employer 2

Commuter benefits

Employee discounts

Referral programs

Life insurance

Sick leave

Job summary

ATR International is seeking a Paid Social Manager to lead and optimize digital campaigns across Meta, Pinterest, Reddit, and LinkedIn, supporting Health and Wellness portfolios. This remote role may involve occasional office visits for team activities, with preferred hubs nationwide.

You will plan, execute and optimize campaigns, collaborate with analytics, and guide junior analysts while managing external partners to drive acquisition and ROI.

Qualifications

• Bachelor’s Degree or equivalent with 7+ years marketing experience.
• 6+ years hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team.
• Must have executed campaigns within Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.
• 2+ years of experience leading large social media brands and mentoring/managing junior team members.

Responsibilities

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts.
• Monitor campaign performance daily and optimize based on KPIs.
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader.
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume.
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr.
• Collaborate with analytics on measurement, tagging and reporting.
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy.
• Manage external partner relationships, identify new channels and innovative opportunities.
• Provide oversight and coaching to Paid Social Analyst as needed.
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams.
• Perform other duties and/or special projects as assigned

Skills

Paid social management

Facebook/Instagram ads

LinkedIn ads

Pinterest ads

Reddit ads

Campaign optimization

Team leadership

Data analysis

Education

Bachelor's degree

Tools

Sprinklr

Job description

ATR International is seeking a Paid Social Manager to lead and optimize digital campaigns across Meta, Pinterest, Reddit, and LinkedIn, supporting Health and Wellness portfolios. This remote role may involve occasional office visits for team activities, with preferred hubs nationwide.

You will plan, execute and optimize campaigns, collaborate with analytics, and guide junior analysts while managing external partners to drive acquisition and ROI.