Remote Paid Social Manager

ATR International; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) retirement plan with employer 2

Commuter benefits

Employee discounts

Referral programs

Life insurance

Sick leave

Job summary

ATR International is seeking a Paid Social Manager to lead and optimize digital campaigns across Meta, Pinterest, Reddit, and LinkedIn, supporting Health and Wellness portfolios. This remote role may involve occasional office visits for team activities, with preferred hubs nationwide.

You will plan, execute and optimize campaigns, collaborate with analytics, and guide junior analysts while managing external partners to drive acquisition and ROI.

Qualifications

• Bachelor’s Degree or equivalent with 7+ years marketing experience.
• 6+ years hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team.
• Must have executed campaigns within Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.
• 2+ years of experience leading large social media brands and mentoring/managing junior team members.

Responsibilities

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts.
• Monitor campaign performance daily and optimize based on KPIs.
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader.
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume.
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr.
• Collaborate with analytics on measurement, tagging and reporting.
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy.
• Manage external partner relationships, identify new channels and innovative opportunities.
• Provide oversight and coaching to Paid Social Analyst as needed.
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams.
• Perform other duties and/or special projects as assigned

Skills

Paid social management

Facebook/Instagram ads

LinkedIn ads

Pinterest ads

Reddit ads

Campaign optimization

Team leadership

Data analysis

Education

Bachelor's degree

Tools

Sprinklr

Job description

Our Client is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn.

This position is currently remote, but may occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you flexibility, so candidates will be considered who live near any of our locations: Chicago, IL, Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough ,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA or Stamford, CT or St. Paul, MN.

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
• Monitor campaign performance daily and optimize based on KPIs
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
• Manage external partner relationships, identify new channels and innovative opportunities
• Provide oversight and coaching to Paid Social Analyst as needed
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience
• 6+ years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team
• Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc
• 2+ years of experience leading large social media brands and mentoring/managing junior team members

Desired Characteristics:

• Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
• Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
• Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Comfortable presenting to senior client team stakeholders
• Strong aptitude for numerical detail and analytical thinking

Full-time employees (working an average of 30 hours or more) are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, a 401(k) retirement savings plan with employer match (available after 1 year of employment), commuter benefits, employee discount and referral programs, and life and supplemental income insurance. Paid sick leave is provided in accordance with applicable state and local laws.

Compensation

Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience, as well as the benefits package you select.

Work Authorization

ATR International, Inc. cannot sponsor work visas (H-1B, F-1 STEM OPT with I-983, or similar). Candidates must have valid U.S. work authorization.

ATR International, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.