Director, Performance Creative Strategy (Remote)

Darkroom; New York (NY); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-first culture

Health, dental, vision

Job summary

Darkroom is seeking a visionary Creative Leader to drive the development of ad concepts for digital paid media across Meta, TikTok, and more. You will blend performance frameworks with world-building assets, guiding design, video, and strategy to deliver high-impact campaigns.

We require a track record in Creative Strategy leadership, a strong portfolio of short-form video and static ads, and the ability to test, iterate, and present results confidently to clients.

Qualifications

• 2+ years in a Director-level or equivalent leadership role, with experience leading creative strategy, managing teams, and driving performance marketing results.
• 4+ years of creative strategy work on performance ad programs, with focus on short form video and statics.
• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
• You can storyboard, cut, and ship ads using Figma, Photoshop, or Illustrator; not just strategy.

Responsibilities

• Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok; others like YouTube, Amazon).
• Own the creative end-to-end: concept, testing, and iteration, not just strategy-setting.
• Ornaganic social: own content pillars, direction, and performance measurement for Instagram and TikTok.
• Deliver ads that sell products and services with game-changing creative concepts.
• Translate client strategy and performance data into clear ad concepts using metrics (thumb-stop rate, CTR, CPA).
• Brief Designers and Editors on assets (static, motion, video, storyboards); contribute hands-on when needed.
• Present creative work to stakeholders with clarity and strategic rationale; iterate based on results.

Skills

Creative leadership

Creative strategy

Team management

Portfolio development

Figma

Photoshop

Illustrator

AI in advertising

Performance marketing metrics

Client presentations

Storyboarding

Tools

Figma

Photoshop

Illustrator

Claude

Midjourney

Runway

Perplexity

Icon

Job description

Darkroom is seeking a visionary Creative Leader to drive the development of ad concepts for digital paid media across Meta, TikTok, and more. You will blend performance frameworks with world-building assets, guiding design, video, and strategy to deliver high-impact campaigns.

We require a track record in Creative Strategy leadership, a strong portfolio of short-form video and static ads, and the ability to test, iterate, and present results confidently to clients.