Creative Director, Performance Marketing — Remote

Owner; San Francisco (CA); Hybrid; USD 190,000 - 200,000; Full time

Benefits offered by this job

Comprehensive health coverage

Remote-first workplace

Unlimited PTO

Job summary

Owner is seeking a Creative Director, Performance Marketing in San Francisco, CA to lead and shape the creative strategy across Meta, YouTube, and CTV. You’ll own testing pipelines, oversee in-house and contractor creatives, and ensure brand excellence.

You’ll work closely with Growth Marketing, Design, and Senior leaders to translate data into compelling campaigns, optimize the customer journey, and scale creative output for a remote-first, globally distributed team.

Qualifications

• 5+ years of experience in creative direction for performance marketing.
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle).
• Data fluency: build infrastructure to ingest campaign performance data and translate insights into creative direction.
• Experience building creative testing frameworks and production pipelines at scale.
• Comfort with full-funnel creative: ads, landing pages, email, CRO.
• Bias for clear systems and documentation.
• Active use of AI-enabled tools, automation, and workflows.

Responsibilities

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year.
• Own and understand the P&L impact of ad campaigns across channels; partner across teams for coherence from ad impression to conversion.
• Shape the expression of Owner’s brand across channels with consistent quality.
• Build and own the creative testing framework: hooks, scripts, concepts, briefs for testing sprints.
• Oversee the QC process for in-house and contractor creatives; establish scalable review processes and quality standards.
• Establish organic-to-paid creative pipeline; adapt top organic performers for paid channels and vice versa.
• Work with the growth team on performance analytics to track and iterate on top performers.

Skills

Creative direction

Performance marketing

Data fluency

Creative testing frameworks

Full-funnel marketing

AI tools & workflows

Tools

AI-enabled tools

Job description

Owner is seeking a Creative Director, Performance Marketing in San Francisco, CA to lead and shape the creative strategy across Meta, YouTube, and CTV. You’ll own testing pipelines, oversee in-house and contractor creatives, and ensure brand excellence.

You’ll work closely with Growth Marketing, Design, and Senior leaders to translate data into compelling campaigns, optimize the customer journey, and scale creative output for a remote-first, globally distributed team.