Remote Paid Media Strategist — B2B Growth & ROAS Pro

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who will own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and client narratives, acting as the strategic voice in meetings.

With 3+ years hands-on in Google Ads and Meta campaigns, you will move ROAS/CPA metrics and manage multiple clients from a US-based vantage on live calls. This role is fully remote across the US, with a monthly cadence for reporting.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS or CPA improvement track record.
• Agency experience across multiple clients.
• Fluent English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for designated accounts.
• Manage budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmap for each client and explain the numbers on calls.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

Tools

GA4

Google Tag Manager

Standard pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who will own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and client narratives, acting as the strategic voice in meetings.

With 3+ years hands-on in Google Ads and Meta campaigns, you will move ROAS/CPA metrics and manage multiple clients from a US-based vantage on live calls. This role is fully remote across the US, with a monthly cadence for reporting.