Remote Paid Media Strategist — B2B Growth Champion

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients, shaping targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table, making the calls.

You will lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, drive ROAS improvements, and own the 90-day and quarterly plans, reporting the story behind the numbers on calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta

Agency experience

English (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients, shaping targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table, making the calls.

You will lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, drive ROAS improvements, and own the 90-day and quarterly plans, reporting the story behind the numbers on calls.