Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Arkansas; Remote; USD 60,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and client storytelling on calls.

As the strategic voice, you will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and drive long-term relationships. This role is remote with US/Canada/Latin America availability.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• A track record of moving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking setup and trusted attribution using GA4, GTM and platform pixels.
• Create 90-day and quarterly roadmaps for each client and narrate the numbers on calls.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Account management

US client calls

Tools

GA4

Tag Manager

Pixels

Microsoft Advertising

Job description

Blacksmith Agency LLC is seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and client storytelling on calls.

As the strategic voice, you will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and drive long-term relationships. This role is remote with US/Canada/Latin America availability.