Remote Paid Media Manager - Data-Driven Digital Marketing

The University of Pittsburgh; Pittsburgh (Allegheny County); Remote; USD 65,000 - 95,000; Full time

Job summary

The University of Pittsburgh's Pitt EDGE seeks a Paid Media Manager to develop data-driven marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will craft ad copy, set audience targets, and optimize spend against enrollment goals.

Bachelor's degree preferred; 3 years of relevant experience required. You will coordinate with analytics, CRM, web, and creative teams and report performance through dashboards.

Qualifications

• Bachelor's degree is preferred; 3 years of relevant professional experience required.
• Develops data-driven marketing materials and plans to publicize University activities, services, products, and events.
• Writes and traffic ad copy and creative; maintains keywords and negative lists.

Responsibilities

• Build and launch campaigns across Google Ads, Meta, LinkedIn, and programmatic.
• Write and traffic ad copy and creative; maintain keywords and negative lists.
• Set up audience targeting, conversion tracking, UTMs, and tags.
• Monitor and optimize bids, budgets, and targeting within approved thresholds.
• Run A/B tests and pause or reallocate underperformers.
• Manage media buys, flighting, and budget pacing to enrollment cycles.
• Build performance reports and dashboards (spend, CTR, CPL, CPA, conversions).
• Support attribution and funnel reporting with clean UTM/source data.
• Coordinate assets and insertion orders with vendors and partners.
• Partner with analytics, CRM, web, and creative teams; document changes and SOPs.

Skills

Campaign management

Data-driven marketing

Cross-functional collaboration

Social media marketing

Education

Bachelor's degree

Tools

Google Ads

Meta

LinkedIn

Programmatic

Job description

The University of Pittsburgh's Pitt EDGE seeks a Paid Media Manager to develop data-driven marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will craft ad copy, set audience targets, and optimize spend against enrollment goals.

Bachelor's degree preferred; 3 years of relevant experience required. You will coordinate with analytics, CRM, web, and creative teams and report performance through dashboards.