Paid Media Manager

University of Pittsburgh; Pittsburgh (Allegheny County); Remote; USD 70,000 - 100,000; Full time

Job summary

University of Pittsburgh is seeking a Paid Media Manager to develop and execute data-driven marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will write and traffic ad copy, manage keywords, and establish robust audience targeting and analytics to drive enrollment and engagement.

The role supports the EDGE Enrollment Management team and collaborates with analytics, CRM, web, and creative groups to optimize spend and measure impact of campaigns.

Qualifications

• Bachelor's degree required.
• Minimum 3 years of relevant experience.
• Experience with digital marketing campaigns across multiple platforms.

Responsibilities

• Build and manage campaigns across Google Ads, Meta, LinkedIn, and programmatic.
• Create and traffic ad copy, maintain keywords and negative lists.
• Set up audience targeting, tracking, UTMs, and tags.
• Monitor bids, budgets, and targeting within thresholds.
• Run A/B tests and reallocate underperformers.
• Manage media buys and budget pacing to enrollment cycles.
• Build performance reports and dashboards (spend, CTR, CPA, conversions).
• Coordinate assets and insertion orders with vendors and partners.
• Collaborate with analytics, CRM, web, and creative teams; document changes.

Skills

Digital marketing

Campaign management

Data analytics

Social media advertising

Education

Bachelor's degree

Tools

Google Ads

Meta/Facebook Ads

LinkedIn Ads

Programmatic

Job description

Job Description - Paid Media Manager (26006568)

Paid Media Manager

Office of the SVC and Provost - Pennsylvania-Pittsburgh - ( 26006568 )

Pitt EDGE, the University of Pittsburgh’s Center for Excellence in Digital Education, is dedicated to advancing the University’s strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt’s 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.

Bachelor's degree preferred; 3 years of relevant professional experience is required.

Job Summary

Develops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.

Essential Functions

• Build and launch campaigns across Google Ads, Meta, LinkedIn, and programmatic
• Write and traffic ad copy and creative; maintain keywords and negative lists
• Set up audience targeting, conversion tracking, UTMs, and tags
• Monitor and optimize bids, budgets, and targeting within approved thresholds
• Run A/B tests and pause or reallocate underperformers
• Manage media buys, flighting, and budget pacing to enrollment cycles
• Build performance reports and dashboards (spend, CTR, CPL, CPA, conversions)
• Support attribution and funnel reporting with clean UTM/source data
• Coordinate assets and insertion orders with vendors and partners
• Partner with analytics, CRM, web, and creative teams; document changes and SOPs

Physical Effort

Must be able to sit or stand for long prolonged periods of time, operate a computer.

The University of Pittsburgh is an equal opportunity employer / disability / veteran.

Assignment Category Full-time regular

Job Classification Staff.Digital Marketing Manager

Job Family Communications & Marketing

Job Sub-Family Digital Media

Campus Pittsburgh

Minimum Education Level Required Bachelor's Degree

Minimum Years of Experience Required 3

Will this position accept substitution in lieu of education or experience? Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule Monday- Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement Remote: Teams working from different locations (off-campus).

Hiring Range TBD Based Upon Qualifications

Relocation Offered No

Visa Sponsorship Provided No

Background Check For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances Not Applicable

The University of Pittsburgh is an equal opportunity employer / disability / veteran.