Brand Creative Director, Higher Ed Campaigns

The University of Pittsburgh; Pittsburgh (Allegheny County); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

The University of Pittsburgh is seeking a Marketing Creative Manager Content and Media to lead Pitt EDGE and Pitt Online creative work. You'll supervise a small team, align brand standards, and collaborate with University Communications and Marketing to ensure consistent, high-impact campaigns.

You will direct art direction, develop templates, and foster accessible, mobile-first design across all channels, managing calendars and vendor partnerships for multi-channel initiatives.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, or a related field.
• 5+ years of progressive brand, creative, or design experience, including 2+ years leading or mentoring creative staff.
• Experience in higher education, nonprofit, or other mission-driven marketing preferred.
• Demonstrated experience building and governing brand standards, style guides, and design/template systems.
• Strong art direction and creative concepting skills with a portfolio of multi-channel campaign work.
• Working knowledge of Adobe Creative Cloud and modern design/collaboration tools.
• Working knowledge of WCAG 2.1 accessibility standards and mobile-first design.
• Excellent written and verbal communication skills; able to build partnerships with faculty, school leaders, and University units

Responsibilities

• Steward the visual and verbal brand identity across Pitt Online and Pitt EDGE.
• Develop and maintain creative standards, style guides, and reusable template systems.
• Lead creative concepting and art direction for major campaigns, including support for the Pitt Online brand campaign.
• Directly supervise the Creative Marketing Specialists and Content Writer, including assigning work, providing feedback, and supporting professional development.
• Partner with the Marketing Project Manager on the production calendar and creative request intake.
• Serve as the primary creative liaison to University Communications and Marketing (UCM) and Health Sciences Strategic Communications to keep work brand-aligned.
• Collaborate with the Director of Marketing and the SEO Specialist to optimize creative assets for performance, discovery, and conversion.
• Establish and enforce quality assurance and accessibility review processes for creative work (WCAG 2.1 and Pitt EDGE compliance standards).
• Champion mobile-first, accessible, and inclusive design practices across all brand properties and materials.

Skills

Brand stewardship

Creative direction

Team leadership

Written communications

Cross-functional collaboration

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Job description

The University of Pittsburgh is seeking a Marketing Creative Manager Content and Media to lead Pitt EDGE and Pitt Online creative work. You'll supervise a small team, align brand standards, and collaborate with University Communications and Marketing to ensure consistent, high-impact campaigns.

You will direct art direction, develop templates, and foster accessible, mobile-first design across all channels, managing calendars and vendor partnerships for multi-channel initiatives.