Creative Marketing Manager — Brand & Campaigns

University of Pittsburgh; Pittsburgh (Allegheny County); Hybride; USD 85 000 - 120 000; Plein temps

Résumé du poste

University of Pittsburgh seeks a Marketing Creative Manager Content and Media to steward the visual and verbal Brand identity for Pitt Online and Pitt EDGE. You will lead a Creative Marketing team, liaise with UCM and Health Sciences Communications, and partner with SEO and project managers to maximize performance.

You will guide art direction, develop standards, and ensure accessibility and mobile-first design across campaigns. This is a high-visibility role in a hybrid work setting.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, or a related field.
• 5+ years of progressive brand, creative, or design experience, including 2+ years leading or mentoring creative staff.
• Experience in higher education, nonprofit, or mission-driven marketing preferred.
• Demonstrated experience building and governing brand standards, style guides, and design/template systems.
• Strong art direction and creative concepting skills with a portfolio of multi-channel campaign work.
• Working knowledge of Adobe Creative Cloud and modern design/collaboration tools.
• Working knowledge of WCAG 2.1 accessibility standards and mobile-first design.
• Excellent written and verbal communication skills; able to build partnerships with faculty, school leaders, and University units.

Responsabilités

• Steward the visual and verbal brand identity across Pitt Online and Pitt EDGE, serving as the primary liaison of brand element consistency and design system governance.
• Develop and maintain creative standards, style guides, and reusable template systems.
• Lead creative concepting and art direction for major campaigns, including support for the Pitt Online brand campaign.
• Directly supervise the Creative Marketing Specialists and Content Writer, including assigning work, providing feedback, and supporting professional development.
• Partner with the Marketing Project Manager on the production calendar and creative request intake.
• Serve as the primary creative liaison to University Communications and Marketing (UCM) and Health Sciences Strategic Communications to keep work brand-aligned.
• Collaborate with the Director of Marketing and the SEO Specialist to optimize creative assets for performance, discovery, and conversion.
• Establish and enforce quality assurance and accessibility review processes for creative work (WCAG 2.1 and Pitt EDGE compliance standards).
• Champion mobile-first, accessible, and inclusive design practices across all brand properties and materials.

Connaissances

Art direction

Creative concepting

Written communication

Verbal communication

Partnership building

Accessibility knowledge

Mobile-first design

Adobe Creative Cloud

Formation

Bachelor's degree in marketing, communications, graphic design, or related field

Outils

Adobe Creative Cloud

Design collaboration tools

Description du poste

University of Pittsburgh seeks a Marketing Creative Manager Content and Media to steward the visual and verbal Brand identity for Pitt Online and Pitt EDGE. You will lead a Creative Marketing team, liaise with UCM and Health Sciences Communications, and partner with SEO and project managers to maximize performance.

You will guide art direction, develop standards, and ensure accessibility and mobile-first design across campaigns. This is a high-visibility role in a hybrid work setting.