Paid Media Executive

EAB (Education Advisory Board); Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

EAB (Education Advisory Board) in Philadelphia seeks a Paid Media Executive to drive data-driven paid media campaigns for higher education clients worldwide. You'll optimize spend across Google Ads, Meta, and other platforms, working with Account Managers and Digital Strategists.

This role emphasizes analytics, campaign performance tracking, and cross-functional collaboration to deliver measurable results. Hybrid work arrangement based in our Philadelphia office offers fast-paced growth in a

Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 1‑3+ years of experience managing paid digital media campaigns.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret data.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Strong written and verbal communication skills.
• Proficiency with Excel or similar reporting tools.

Responsibilities

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Execute campaign optimizations to improve performance and maximize ROAS.
• Monitor pacing, budgets, and performance to meet client objectives.
• Support international campaigns across emerging media platforms as needed.
• Track KPIs and analyze performance across multiple channels.
• Develop insightful reports and present recommendations to stakeholders.
• Collaborate with Account Managers and Digital leadership on integrated media strategies.
• Maintain campaign documentation, reporting, and time management.

Skills

Analytical skills

Campaign optimization

Data-driven decision making

Communication skills

Excel / reporting tools

Time management

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Meta Ads Manager

Job description

Paid Media Executive, Hybrid

Hybrid is seeking a motivated, analytical, and results‑driven Paid Media Executive to join our growing Digital team. In this role, you'll execute and optimize paid media campaigns for higher education clients around the world, helping institutions connect with prospective students through innovative, data‑driven digital marketing strategies.

As a Paid Media Executive, you'll manage campaigns across Google Ads, Meta, and other digital advertising platforms while partnering with Account Managers, Digital Strategists, and clients to deliver measurable performance. You'll analyze campaign data, uncover actionable insights, and continuously optimize campaigns to maximize results across multiple channels.

This is an excellent opportunity for someone looking to grow their expertise in paid search, paid social, and emerging media platforms while working on global campaigns with significant budgets in a collaborative, fast‑paced agency environment.

This hire will be based in our Philadelphia, PA office.

Primary Responsibilities

Campaign Management

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Execute campaign optimizations to improve performance and maximize return on advertising spend.
• Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.
• Support international campaigns across emerging media platforms as business needs evolve.

Performance Analysis & Optimization

• Track campaign KPIs and analyze performance across multiple digital channels.
• Develop insightful campaign reports that clearly communicate results and recommendations to internal stakeholders and clients.
• Identify performance trends, optimization opportunities, and emerging audience behaviors.
• Utilize data to continuously improve campaign effectiveness and overall client outcomes.

Client Success & Collaboration

• Build a strong understanding of each client's goals, enrollment objectives, and marketing strategy.
• Partner closely with Account Managers and Digital leadership to develop integrated media strategies.
• Collaborate with platform partners including Google and Meta to leverage best practices and new capabilities.
• Contribute ideas that improve campaign performance, innovation, and client experience.

Operational Excellence

• Maintain accurate campaign documentation, reporting, and time management.
• Ensure projects are completed on schedule while managing multiple client accounts simultaneously.
• Stay current on industry trends, platform updates, and emerging digital advertising technologies.
• Continue developing expertise across new advertising channels and international media platforms.

Basic Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 1‑3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.
• Experience working with Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret campaign data and identify actionable insights.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple priorities in a fast‑paced agency environment.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Excel or similar reporting tools.
• Self‑motivated with a strong desire to continuously learn and improve.

Ideal Qualifications

• Experience managing paid Search, Social, and Programmatic advertising campaigns.
• Familiarity with campaign tracking, attribution, and digital marketing analytics.
• Experience working with large advertising budgets across multiple clients.
• Passion for digital marketing, emerging advertising technologies, and performance optimization.
• Ability to think strategically while executing campaigns with precision.
• Strong collaboration skills and experience working cross‑functionally with client services and creative teams.
• Experience working within an agency environment is preferred.