Remote Paid Media Activation Lead

OpenKrill

United States

Remote

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Goodway Group is seeking a Paid Media Manager to lead strategic planning, activation, optimization, and management of social programmatic campaigns. You will translate client goals and customer journeys into effective media plans across Meta, TikTok, LinkedIn, Pinterest, Snapchat and DSPs.

The role requires hands-on experience with performance-focused campaigns, commerce or retail media, and strong analytics.

Qualifications

Bachelor’s degree in marketing, advertising, business, or a related field preferred.
Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline.
Hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns.
Experience working with commerce, retail media, direct-response, or growth-focused clients required.
Experience with DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.
Strong analytical and problem-solving skills with the ability to translate performance data into clear recommendations.
Excellent client communication and presentation skills.
Proven ability to manage multiple campaigns, platforms, priorities, and deadlines.
Demonstrated ability to mentor junior team members and contribute to activation standards.

Responsibilities

Plan, activate, optimize, and manage social programmatic campaigns aligned with client objectives and insights.
Develop campaign structures, audience strategies, investment plans, bidding approaches, placements, and testing frameworks.
Execute and optimize campaigns across social and programmatic platforms including relevant DSPs and major social networks.
Make activation and investment decisions based on business goals, audience behavior, and data.
Oversee full lifecycle: setup, trafficking, QA, optimization, reporting, forecasting, and billing.
Ensure brand safety, fraud prevention, viewability, and data-quality transparency.
Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams.
Mentor junior team members and share platform knowledge and best practices.