Global Ad Ops Lead: Multi-Channel Campaigns & Analytics

Goodway Group; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Goodway Group is a remote-first, globally oriented media and marketing services firm with a 90+ year history. We are seeking a Global Ad Ops Manager to lead multi-channel campaigns, oversee tracking and QA, and provide insights to clients and internal teams.

You will work with an Associate Media Director, blending strategy and operations to design thoughtful campaigns, build scalable ad ops solutions, and drive measurable outcomes for Goodway clients across channels including display, video, and

Qualifications

• 3+ years in digital ad operations or campaign management.
• Strong knowledge of Google Ads, Facebook Ads Manager, DV360.
• Proficiency in ad trafficking, tagging, campaign setup, and troubleshooting.
• Familiarity with ad serving platforms and third-party ad servers.
• Analytical mindset with ability to interpret data and make data-driven decisions.
• Excellent communication and cross-functional collaboration.
• Detail-oriented with strong organizational and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.

Responsibilities

• Manage end-to-end execution and monitor multi-channel media campaigns on various platforms (e.g., Google Ads, social media platforms, programmatic platforms), including campaign setup, trafficking, and ongoing optimization.
• Conduct thorough quality assurance checks to ensure accuracy and consistency of ad creative, tracking tags, landing pages, and campaign settings; troubleshoot issues promptly.
• Ensure campaigns are launched on time, pixels are placed, and creative assets are implemented correctly.
• Implement tracking mechanisms and generate performance reports to monitor and evaluate campaign effectiveness.
• Embrace a test-and-learn approach, scale new ad ops strategies, and explore expansion opportunities while aligning with the comms strategy.

Skills

Digital ad operations

Campaign management

Ad platforms knowledge

Analytical thinking

Communication skills

Project management

Problem solving

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

Display & Video 360

Programmatic platforms

Job description

Goodway Group is a remote-first, globally oriented media and marketing services firm with a 90+ year history. We are seeking a Global Ad Ops Manager to lead multi-channel campaigns, oversee tracking and QA, and provide insights to clients and internal teams.

You will work with an Associate Media Director, blending strategy and operations to design thoughtful campaigns, build scalable ad ops solutions, and drive measurable outcomes for Goodway clients across channels including display, video, and