Remote Global Paid Media Manager - Programmatic & Social

Goodway Group; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Goodway Group is a remote-first media and marketing services firm seeking a Paid Media Manager to lead strategic planning, activation, and optimization of social programmatic campaigns for clients outside the US. You will translate client journeys into activation plans and manage performance across Meta, TikTok, LinkedIn, and more.

The role emphasizes collaboration with strategy, analytics, and creative teams, plus mentoring junior staff and staying ahead of platform changes.

Qualifications

• Bachelor’s degree in marketing, advertising, business, or a related field preferred.
• Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline.
• Hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns.
• Experience with commerce, retail media, direct-response, or growth-focused clients required.
• Experience with DSPs and social platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.
• Strong analytical and problem-solving skills; ability to translate performance data into recommendations.

Responsibilities

• Strategic Media Activation: plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives.
• Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks.
• Execute and optimize campaigns across social and programmatic platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Manage performance metrics like reach, CTR, CPA, ROAS, and other KPIs; apply test-and-learn across audiences and placements.
• Oversee full campaign lifecycle: setup, trafficking, QA, optimization, reporting, forecasting, billing.

Skills

Social programmatic activation

Campaign optimization

Audience strategy

Cross-functional collaboration

Client communication

Mentoring junior team

Education

Bachelor’s degree in marketing/advertising/business

Tools

Google Analytics

Looker Studio

Tableau

Skai

SQL

Job description

Goodway Group is a remote-first media and marketing services firm seeking a Paid Media Manager to lead strategic planning, activation, and optimization of social programmatic campaigns for clients outside the US. You will translate client journeys into activation plans and manage performance across Meta, TikTok, LinkedIn, and more.

The role emphasizes collaboration with strategy, analytics, and creative teams, plus mentoring junior staff and staying ahead of platform changes.