Remote Online Gaming Insights Analyst

Live! Casino & Hotel Maryland; Hanover (MD); Remote; USD 58,000 - 80,000; Full time

Benefits offered by this job

Health benefits

On-site wellness center

Career growth

Bonuses

Free parking

Job summary

Live! Casino & Hotel Maryland is seeking an Interactive Gaming Analyst to drive online gaming performance, growth, and profitability. You’ll combine digital marketing, analytics, and operations to optimize real-money initiatives and maximize customer lifetime value.

Collaborate with marketing, finance, compliance, and external partners to craft targeted campaigns, ensure regulatory standards, and deliver engaging user experiences across platforms.

Qualifications

• One (1+) years’ experience in online social or real-money gaming
• A 4-year degree in a quantitative or managerial field or equivalent work experience
• Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Control Agency

Responsibilities

• Reconciles daily, weekly and/or monthly Internet Gaming reports and analyzes historical records of gaming activity to assist with tracking trends or potential positive and negative activities
• Assists in marketing strategies for CRM and retention activities
• Executes all email marketing campaigns inclusive of extracting customer segmentation lists, scrubbing the lists, obtaining creative, obtaining copy, and sending communication to customers
• Maintains knowledge of the Accounting, Internet/Mobile/Online gaming regulations in Pennsylvania
• Reviews all marketing / promotion submissions with Internet Gaming platform providers, Marketing and Regulators. Ensures each promotion or offer is regulatory compliant
• Maintains records of software releases for compliance with the regulations
• Provides assistance to Internet Gaming and Online platform provider and Third Party vendors when new games and/or skins are launched, including testing for regulatory compliance and usability to Live! standards
• Assists and supports the monthly and quarterly Casino communication plan development (campaign briefing, defining customer segments, brainstorming with copywriters and designers, and then reporting on and evaluating results)
• Monitor campaigns in order to improve efficiency and ROI throughout the customer lifecycle
• Track and update data segmentation and business unit KPIs
• Manage projects in the technical and online gaming space
• Collaborate on cross-marketing
• Support the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming
• Other duties as assigned

Skills

Data manipulation

Audience modeling

SEM practices

Attribution tools

Regulatory awareness

Digital marketing

Analytical mindset

Technical curiosity

Time management

Attention to detail

Education

4-year degree in quantitative or managerial field

Tools

Advertising tools

Job description

Live! Casino & Hotel Maryland is seeking an Interactive Gaming Analyst to drive online gaming performance, growth, and profitability. You’ll combine digital marketing, analytics, and operations to optimize real-money initiatives and maximize customer lifetime value.

Collaborate with marketing, finance, compliance, and external partners to craft targeted campaigns, ensure regulatory standards, and deliver engaging user experiences across platforms.