Interactive Gaming Analytics & Campaigns Lead

Live! Casino & Hotel Philadelphia; Hanover, Northern (York County, KY); Hybrid; USD 58,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health benefits

Life insurance

Retirement savings options

Paid time off

Tuition reimbursement

On-site wellness center

Career growth training

Rewards & recognition programs

Bonuses and merit increases

Free parking

Discounted meals

Employee discounts

Job summary

Live! Casino & Hotel Philadelphia is seeking an Interactive Gaming Analyst to drive performance for our online platform in Pennsylvania.

You will blend analytics with marketing and operations to optimize campaigns, retention, and lifetime value while ensuring regulatory compliance. The role requires data manipulation expertise, knowledge of casino offers and the player base, and collaboration with marketing, finance, compliance, and partners.

Qualifications

• One year+ experience in online social or real-money gaming.
• Bachelor's degree in a quantitative or managerial field (e.g., Econ, Finance, Business) or equivalent work experience.
• Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Control Agency.

Responsibilities

• Reconciles daily, weekly and/or monthly Internet Gaming reports and analyzes historical records of gaming activity to assist with tracking trends or potential positive and negative activities.
• Assists in marketing strategies for CRM and retention activities.
• Executes all email marketing campaigns inclusive of extracting customer segmentation lists, scrubbing the lists, obtaining creative, obtaining copy, and sending communication to customers.
• Maintains knowledge of the Accounting, Internet/Mobile/Online gaming regulations in Pennsylvania.
• Reviews all marketing / promotion submissions with Internet Gaming platform providers, Marketing and Regulators. Ensures each promotion or offer is regulatory compliant.
• Maintains records of software releases for compliance with the regulations.
• Provides assistance to Internet Gaming and Online platform provider and Third Party vendors when new games and/or skins are launched, including assistance with testing to ensure regulatory compliance and, ensuring design and usability are to Live! standards.
• Assists and supports the monthly and quarterly Casino communication plan development (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, and then reporting on and evaluating results)
• Monitor campaigns in order to improve efficiency and ROI throughout the customer lifecycle
• Track and update data segmentation and business unit KPIs
• Manage projects in the technical and online gaming space
• Collaborate on cross-marketing
• Support the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming
• Other duties as assigned

Skills

Data analysis

Casino knowledge

SEM practices

Campaign optimization

Education

Bachelor's degree in Econ/Finance/Business

Tools

CRM tools

Analytics platforms

Email marketing tools

Job description

Live! Casino & Hotel Philadelphia is seeking an Interactive Gaming Analyst to drive performance for our online platform in Pennsylvania.

You will blend analytics with marketing and operations to optimize campaigns, retention, and lifetime value while ensuring regulatory compliance. The role requires data manipulation expertise, knowledge of casino offers and the player base, and collaboration with marketing, finance, compliance, and partners.