Remote Meta Creative Strategist for Growth Campaigns

Jobicy; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Home office

Competitive compensation

Career growth plans

International projects

Oowlish English Program

Oowlish Fitness

Job summary

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy, concept development, testing, and content iteration across Meta campaigns. You will transform insights and data into high-performing concepts that drive growth across international clients.

Ideal candidates understand how creativity impacts advertising performance and can align product benefits with test-driven results.

Qualifications

• Proven experience developing high-performing Meta advertising creatives.
• Strong understanding of direct-response marketing principles.
• Experience working in ecommerce environments.
• Strong communication and organizational skills.
• Ability to balance brand consistency with performance objectives.
• Strong understanding of performance-driven creative strategy.
• Experience collaborating with media buying and marketing teams.
• Ability to analyze creative performance and identify optimization opportunities.

Responsibilities

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas.
• Create and iterate performance-focused advertising creatives.
• Build weekly creative testing plans based on campaign performance data.
• Analyze winning and underperforming creatives to identify repeatable patterns.
• Develop UGC briefs, shot lists, and creative direction for content teams.
• Recommend creative iterations based on performance signals and testing outcomes.
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles.
• Collaborate closely with media buyers to improve campaign performance.
• Stay current on ecommerce creative trends, UGC formats, and paid social best practices.
• Contribute to creative strategy in AI-driven campaign environments.

Skills

Direct-response marketing

eCommerce experience

Communication

Organizational skills

Tools

CapCut

Photoshop

Job description

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy, concept development, testing, and content iteration across Meta campaigns. You will transform insights and data into high-performing concepts that drive growth across international clients.

Ideal candidates understand how creativity impacts advertising performance and can align product benefits with test-driven results.