Remote Meta Ads Strategist for Growth

STERRY; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

STERRY Limited is seeking a Meta Ads Specialist to join our dynamic media buying team remotely. You will work across international markets, optimizing Meta campaigns, analyzing performance, and collaborating with video editors, designers, and landing page teams to translate insights into tests and new creative ideas.

You’ll own the testing roadmap, review results, and proactively identify opportunities to scale successful campaigns while refining underperformers.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field is a plus—but what truly matters is your attitude and ability to grow.
• Minimum of 2 years of hands-on Meta ad campaign experience.
• Strong understanding of Meta Ads metrics and campaign performance.
• Analytical thinker who can explain why an ad is working or underperforming.
• Comfortable developing, testing, and iterating creative ideas.
• Clear communicator who can turn insights into actionable feedback.
• Proactive, organized, and able to manage multiple tests.
• Experience working with DTC or e-commerce brands and cross-functional creative teams is a plus.

Responsibilities

• Manage and optimize Meta campaigns across assigned markets.
• Monitor campaign and creative performance and identify what is working and what isn’t.
• Analyze winning and losing ads to understand why they perform differently.
• Come up with new creative ideas, angles, hooks, messaging, and ways to improve existing winners.
• Turn your findings into clear briefs for our video editors and graphics designers.
• Test different creative concepts, offers, messages, and landing pages.
• Conduct market and competitor research to find new opportunities and ideas.
• Work with the landing page team to ensure consistency between ad and landing page.

Skills

Meta Ads expertise

Analytical thinking

Clear communication

Campaign testing

Multi-market experience

Creative ideation

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Meta Ads Manager

Job description

STERRY Limited is seeking a Meta Ads Specialist to join our dynamic media buying team remotely. You will work across international markets, optimizing Meta campaigns, analyzing performance, and collaborating with video editors, designers, and landing page teams to translate insights into tests and new creative ideas.

You’ll own the testing roadmap, review results, and proactively identify opportunities to scale successful campaigns while refining underperformers.