Meta Paid Social Specialist: Campaigns & Tracking

Magic; United States; Remote; USD 8,000 - 11,000; Full time

Job summary

Magic is seeking a seasoned Paid Social professional to activate, manage, and optimize Meta campaigns from a remote location. You will own end-to-end campaign setup, testing, and measurement to improve conversions and ROAS.

The role emphasizes rigorous analytics, first-party data usage, and proactive issue resolution. You will collaborate with the Social Media Director and team, maintain dashboards, and translate insights into actionable recommendations.

Qualifications

• 2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test)
• Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies
• Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues
• Excellent written and verbal communication with stakeholders and cross-functional teams

Responsibilities

• Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting)
• Execute A/B tests on audiences, creatives, placements, and bidding strategies
• Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments
• Develop and refine audience targeting, lookalikes, interest stacks, and exclusions
• Implement retargeting strategies using site, event, and engagement signals
• Leverage first-party data for segmentation, match rates, and performance lift
• Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed
• Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms
• Ensure accurate attribution, UTM discipline, and data flow for reliable reporting
• Analyze campaign data to diagnose issues and identify growth opportunities
• Translate findings into clear, actionable recommendations for stakeholders
• Maintain performance dashboards and deliver regular insights to the Paid Social Team

Skills

Meta campaigns

Meta Pixel

Data analysis

Communication

Tools

Meta Ads Manager

Events Manager

UTM tagging

Tag managers

Job description

Magic is seeking a seasoned Paid Social professional to activate, manage, and optimize Meta campaigns from a remote location. You will own end-to-end campaign setup, testing, and measurement to improve conversions and ROAS.

The role emphasizes rigorous analytics, first-party data usage, and proactive issue resolution. You will collaborate with the Social Media Director and team, maintain dashboards, and translate insights into actionable recommendations.