Meta Ads Specialist - Remote, ROI-Driven Growth

Remote Jobs; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Permanent work-from-home

MAG School access

SOP Library access

Job summary

Remote Jobs is seeking a skilled Paid Media Specialist (Meta) to plan, execute, and optimize advertising campaigns across Facebook, Instagram, and other Meta platforms. The role focuses on translating business goals into measurable campaigns with strong targeting and creative collaboration.

The ideal candidate has 2–3 years of Meta advertising experience, proficiency with Meta Ads Manager and Analytics, and a data-driven mindset for continual optimization.

Qualifications

• 2–3 years of experience managing Meta advertising campaigns.
• Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
• Experience with audience segmentation, retargeting, and lookalike audiences.
• Excellent analytical and data interpretation skills for campaign optimization.
• Strong written and verbal communication skills.
• Familiarity with other paid media platforms (Google, TikTok) is a plus.
• Meta Advertising certification (e.g., Meta Blueprint) is a plus.

Responsibilities

• Develop, implement, and manage Meta ad campaigns aligned with business objectives.
• Conduct audience research and create targeting strategies.
• Create compelling ad creatives with design and content teams.
• Monitor performance and provide optimization insights.
• Manage ad budgets to maximize ROI.
• Stay updated with Meta advertising trends and updates.
• Generate regular performance reports for stakeholders.
• Conduct A/B tests for placement, messaging, and design.

Skills

Analytical thinking

Campaign optimization

Data-driven decisions

Communication

Tools

Meta Ads Manager

Meta Business Suite

Google Ads

TikTok Ads

Job description

Remote Jobs is seeking a skilled Paid Media Specialist (Meta) to plan, execute, and optimize advertising campaigns across Facebook, Instagram, and other Meta platforms. The role focuses on translating business goals into measurable campaigns with strong targeting and creative collaboration.

The ideal candidate has 2–3 years of Meta advertising experience, proficiency with Meta Ads Manager and Analytics, and a data-driven mindset for continual optimization.