Marketing Communications Program Manager

Indiana Farmers Insurance; Indiana; Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Parental Leave

Employee Assistance Programs

Matching charitable contributions

On-site fitness center

Job summary

Indiana Farmers Insurance is seeking a Marketing Communications Program Manager to shape how associates, agency partners, members, and customers experience our brand. You will lead high-impact programs, create meaningful communications, and turn insights into campaigns that grow the business.

You will manage multichannel campaigns, collaborate across teams, and leverage data to continually improve engagement and performance.

Qualifications

• Bachelor’s degree preferred or an associate degree with substantial communications experience.
• 5+ years of marketing, advertising, public relations, or related communications experience.
• Experience developing campaigns, content, and communications across multiple channels.
• Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.

Responsibilities

• Lead marketing and communications initiatives from strategy through execution, including briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
• Partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
• Develop clear narratives for onboarding, announcements, product launches, customer stories, and industry trends.
• Own marketing channels and programs, including website, partnerships, budgets, and analytics.
• Create digital experiences across web, email, video, webinars, and social media.
• Use analytics and experimentation to improve engagement, efficiency, and outcomes.

Skills

Canva

Adobe Creative Cloud

Written communication

Verbal communication

Project management

Education

Bachelor’s degree preferred

Tools

Photoshop

Illustrator

InDesign

Job description

You can learn a lot about a company by how people treat one another. Indiana Farmers Insurance is a mutual insurance company with a long history of serving members, working with independent agency partners, and supporting our communities. Our ICARE values of Innovation, Collaboration, Accountability, Respect, and Empowerment guide how we work every day. You will join knowledgeable, caring colleagues who share ideas, solve problems together, take responsibility for results, and help one another succeed. Come build your career in a culture that cares about the work we accomplish, the people we serve, and how we treat each other along the way.

Why This Role Matters

Marketing at Indiana Farmers Insurance is a catalyst for growth, where insights, strategy, collaboration, and execution come together. As the Marketing Communications Program Manager, you will help shape how associates, agency partners, members, and prospective customers experience our brand. You will lead high-impact programs, create meaningful communications, and turn ideas and performance insights into campaigns that help grow the business.

What You Will Do

• Lead marketing and communications initiatives from strategy through execution, including strategy briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
• Serve as a trusted marketing and communications partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
• Develop clear, compelling narratives and materials for onboarding, company announcements, product launches, customer stories, and industry trends that reinforce the Indiana Farmers Insurance value proposition.
• Own assigned marketing channels and programs, including website, agency co-op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, financial controls, and continuous improvement.
• Create impactful, accessible digital experiences across web, email, video, webinars, content marketing, social media, and emerging channels.
• Use campaign analytics, program performance, partner feedback, segmentation, and experimentation to improve engagement, personalization, efficiency, and business outcomes through a Test, Learn, Evolve mindset.
• Champion Indiana Farmers Insurance brand standards across digital, print, social, video, and co-branded advertising, including appropriate use of the licensed Garfield property.
• Use AI-enabled tools to improve planning, content development, analysis, and program operations while applying sound judgment and keeping people in control.

How You Will Contribute

Every day brings a different opportunity to solve a problem, connect a message to the right audience, or make a program work better. You will thrive here if you enjoy variety, bring forward new ideas, and can move work from concept to consensus to delivery. You will combine creative thinking with practical follow-through, build trusted relationships across the organization, and use data, technology, and feedback to keep raising the bar.

What You Will Bring

• A bachelor’s degree is preferred; an associate degree combined with substantial communications experience may be considered.
• Five or more years of marketing, advertising, public relations, or related communications experience.
• Experience developing campaigns, content, and communications across multiple channels for varied audiences.
• Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.
• Proficiency using Canva, Adobe Creative Cloud applications such as Photoshop, Illustrator, or InDesign, or comparable design software.
• Ability to use marketing metrics, segmentation concepts, experimentation methods, or business analytics tools to improve results.
• Clear written and verbal communication skills, with the ability to communicate effectively with peers, partners, and leaders in time-sensitive situations.
• Ability to prioritize and manage multiple projects in a fast-paced environment using sound judgment and personal accountability.
• Experience in insurance or financial services is preferred.

Department: Marketing

Reports to: VP, Chief Marketing Officer

Work environment:

Work may be performed in-office, hybrid, or remotely consistent with company policy, based on business needs and role requirements. Remote associates must work from one of the 20 states where Indiana Farmers Insurance has employees (CO, GA, IA, IL, IN, KY, MA, MI, MN, MO, NC, NH, NJ, OH, OK, PA, SC, TX, WA, WI).

Additional considerations:

Remote associates are expected to travel to the Home Office at least quarterly, with occasional additional travel for meetings, training, conferences, or other business needs. Work involves extended periods of sitting and frequent computer use, requiring sustained visual concentration. Occasional extended hours may be required during peak business cycles, major operational changes, or critical project implementation periods. Camera use is required for meetings, consistent with the department’s always-on camera practice.

Anticipated Hiring Range for this role is $70,000 - $85,000 annually.

This is the expected hiring range for the position. Actual starting salary may vary based on qualifications, experience, internal equity, and market factors. The range may not reflect the position’s full salary range or future earning potential. Eligible positions may also include bonus or incentive compensation and the benefits described below.

• Health insurance (Free Associate Only Coverage)
• Dental insurance (Free Associate Only Coverage)
• Vision insurance (Free Associate Only Coverage)
• Free Short-Term & Long-Term Disability insurance
• Generous paid time for Parental Leave
• Day of Service
• We promote from within our widely talented workforce regularly and consistently offer opportunities to learn and grow
• Student Loan Assistance Program
• Employee Assistance Programs for you and your family
• Matching funds of up to $100 annually are available from the company for your favorite charitable organization
• Associate recognition awards, fun gatherings, and opportunities to make friends are part of our culture
• An on-site fitness center at our home office in Carmel, Indiana as well as free and convenient parking

Indiana Farmers Insurance is an equal opportunity employer. Employment decisions are made without regard to legally protected status.