Remote Marketing Operations Manager: Campaigns & Martech

American Psychological Association; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Flexible scheduling

401(k) with employer match up to 4%

Medical/dental/vision insurance

Paid time off + holidays

Tuition assistance

Employee Assistance Program

Job summary

The American Psychological Association (APA) seeks a Marketing Operations Manager to lead tactical digital campaigns across email, landing pages, social media, and audience segmentation. You will administer the team’s work management platform and optimize the martech stack to drive efficiency and impact.

Qualifications include a Bachelor’s in marketing or related field, 5+ years of digital marketing experience, and proven project management and collaboration skills.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of digital marketing experience
• Strong project management skills with the ability to manage multiple projects across different stakeholders
• Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
• Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing environment

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment
• Identify opportunities to optimize and streamline usage of tools within the martech stack
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
• Collaborate effectively across functional areas and departments
• Other duties as assigned

Skills

Project management

Communication

Collaboration

Digital marketing

Nonprofit experience

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office

SFMC / Salesforce Marketing Cloud

Sales Cloud

Sprout Social

Hootsuite

Wrike

Asana

Litmus

AI prompts (Claude / Gemini / Copilot)

Job description

The American Psychological Association (APA) seeks a Marketing Operations Manager to lead tactical digital campaigns across email, landing pages, social media, and audience segmentation. You will administer the team’s work management platform and optimize the martech stack to drive efficiency and impact.

Qualifications include a Bachelor’s in marketing or related field, 5+ years of digital marketing experience, and proven project management and collaboration skills.