Marketing Program Manager

247Hire; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

247Hire is seeking a Marketing Program Manager with over 10 years of experience in campaign operations and partner management. The ideal candidate will lead campaign initiatives, coordinate with data science, and manage complex stakeholder relationships.

Responsibilities include collecting campaign requirements, onboarding publishers, and ensuring compliance with data sharing agreements. Strong analytical skills and experience in data-driven environments are essential to succeed in this role.

Qualifications

• 10+ years of experience in campaign operations, partner management, and cross-functional coordination within marketing technology or data-driven environments.
• Proven ability to manage multiple projects and stakeholders.
• Strong analytical skills with experience working with data science, data engineering, or analytics teams.
• Knowledge of data sharing agreements, privacy, and compliance requirements.
• Experience handling clean room programs and data activation.

Responsibilities

• Collect campaign requirements including objectives, timelines, budgets, and agency contacts.
• Lead pre-launch meetings with stakeholders to ensure alignment.
• Collaborate with data science to investigate targeting models.
• Monitor campaign recruitment progress and elevate risks to leadership.
• Draft and negotiate Data Sharing Agreements with publisher partners.

Skills

Campaign operations

Partner management

Cross-functional coordination

Analytical skills

Data activation

Job description

A Marketing Program Manager is sought with 10+ years of experience in campaign operations, partner management, and cross‑functional coordination within marketing technology or data‑driven marketing environments.

Responsibilities

• Campaign Operations
  • Collect campaign requirements, including objectives, timelines, budgets, and agency contacts.
  • Lead pre‑launch meetings involving 2–5 stakeholders per campaign.
  • Collaborate with data science to investigate targeting models and coordinate backtesting.
  • Maintain the campaign recruitment tracker and monitor progress.
  • Proactively elevate risks and issues to leadership.
  • Extract and compile data for leadership updates, reports, and cross‑team requests.
  • Provide support for broader MarTech initiatives and specialized projects as necessary.
• Publisher Partnerships & Data Activation
  • Onboard new publishers to the clean room program, leading kickoff meetings, defining use cases, and establishing goal alignment.
  • Draft and negotiate Data Sharing Agreements (DSAs) with publisher partners.
  • Coordinate data setup and integration among internal teams, LiveRamp, and publishers.
  • Configure campaign‑level tracking in collaboration with agency partners.
  • Develop and maintain audience mapping documentation.
  • Keep contracts and legal teams apprised of priorities, vendor timelines, and DSA status.
  • Facilitate approvals through legal, privacy, and compliance teams to achieve milestones.
  • Educate cross‑functional partners on the responsible utilization of marketing data.
  • Collaborate with data engineering, data science, and agencies to construct and deliver audiences.
  • Maintain audience mapping documentation and facilitate legal/compliance approvals.
  • Educate partners on responsible data usage and support broader MarTech initiatives.

Qualifications

• 10+ years of experience in campaign operations, partner management, and cross‑functional coordination within marketing technology or data‑driven marketing environments.
• Proven ability to manage multiple projects and stakeholders.
• Strong analytical skills with experience working with data science, data engineering, or analytics teams.
• Knowledge of data sharing agreements, privacy, and compliance requirements.
• Experience handling clean room programs and data activation.