Marketing Campaigns Manager (Remote)

The American Occupational Therapy Association, Inc; Bethesda (MD); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

The American Occupational Therapy Association, Inc. seeks a Marketing Manager to own strategy and execution for non-dues revenue offerings, partnering with membership and INSPIRE initiatives.

Based in Bethesda, this role balances creative campaigns with analytic rigor to drive engagement, conversion, and revenue. You will plan audience segmentation, channel mix, and timelines, deliver multi-channel assets in HubSpot, and supervise content across email, web, social, and ads while ensuring

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred; equivalent combinations of education and experience will be considered.
• Minimum of 4+ years of progressive marketing experience with demonstrated ownership of campaigns from strategy through execution.
• Experience developing and managing integrated marketing campaigns supporting products, events, educational offerings, or revenue-generating initiatives.
• Hands-on experience with HubSpot or similar CRM and marketing automation platforms, including email campaigns, audience segmentation, and basic workflow management.
• Experience with paid digital advertising, including Meta, LinkedIn, Google Ads, or similar platforms, with the ability to independently manage campaigns within established budgets.
• Strong writing, editing, and communication skills with the ability to adapt messaging across audiences and channels.
• Exceptional project management and organizational skills, with a proven ability to manage multiple priorities and deliver high-quality work on time and within budget.
• Demonstrated ability to exercise sound judgment, solve problems creatively, and operate with a high degree of accountability and independence.
• Strong relationship management and collaboration skills, with the ability to work effectively across departments and with internal stakeholders.

Responsabilités

• Own campaign strategy and execution for continuing education courses, workshops, professional certificates, specialty conferences, publications, and professional development offerings.
• Develop integrated campaign plans including audience segmentation, messaging, channel mix, timelines, and success metrics for assigned products and initiatives.
• Maintain promotional coverage and visibility for AOTA Store products, recommending opportunities to increase engagement and revenue across owned channels.
• Independently build, schedule, and quality assure emails, landing pages, and campaign assets within HubSpot while adhering to established audience and communication standards.
• Execute paid social and digital advertising campaigns (Meta, LinkedIn, Google) within established budget parameters and optimize performance based on results.
• Monitor campaign performance and make recommendations to improve audience engagement, conversion, and overall campaign effectiveness.

Connaissances

HubSpot

CRM & Marketing Automation

Paid digital advertising

Campaign analytics

Project management

Writing & communication

Formation

Bachelor's degree in Marketing, Communications, or Business

Outils

HubSpot

Google Ads

LinkedIn Ads

Description du poste

The American Occupational Therapy Association, Inc. seeks a Marketing Manager to own strategy and execution for non-dues revenue offerings, partnering with membership and INSPIRE initiatives.

Based in Bethesda, this role balances creative campaigns with analytic rigor to drive engagement, conversion, and revenue. You will plan audience segmentation, channel mix, and timelines, deliver multi-channel assets in HubSpot, and supervise content across email, web, social, and ads while ensuring