Marketing Operations Specialist — Campaigns & Automation

ADP, Inc.; Bethesda (MD); On-site; USD 55,000 - 58,000; Full time

Benefits offered by this job

Competitive base salary + generous 401

Medical, dental, and vision insurance

401K plan with employer match

Generous vacation/sick/holiday leave

Job summary

Association for Financial Professionals is seeking a Marketing Operations Coordinator to join our Bethesda-based team. You will execute integrated campaigns across email, web, social, digital ads, and marketing automation platforms, ensuring timely delivery and accuracy.

You will build, test, and launch campaign assets in HubSpot and other platforms, manage timelines, and collaborate with Marketing, Creative, and Digital Strategy teams to optimize processes and results.

Qualifications

• Experience executing marketing campaigns across multiple digital channels.
• Experience with HubSpot or similar marketing automation platforms.
• Strong organizational and project management skills.
• Exceptional attention to detail and a commitment to accurate, high-quality work.
• A proactive problem solver who takes ownership and keeps projects moving forward.
• Strong collaborator who can effectively coordinate across teams and communicate with stakeholders.
• Comfortable working in a fast-paced environment and identifying opportunities to improve processes and workflows.
• Bachelor’s degree preferred, not required.
• 0-2 years of experience preferred, not required.

Responsibilities

• Execute integrated marketing campaigns across email, web, social media, digital advertising, marketing automation, and other customer touchpoints.
• Build, test, schedule, and launch campaign assets in HubSpot and other marketing platforms, including emails, landing pages, forms, lists, and workflows.
• Manage campaign timelines, production calendars, workflows, and deliverables to keep multiple initiatives organized and on schedule.
• Create and adapt routine campaign creative using approved Canva templates, AI tools, and AFP brand standards.
• Partner across Marketing, Creative, Digital Strategy, and program teams to coordinate campaign needs, approvals, and deliverables.
• Monitor campaign execution, troubleshoot issues, and proactively address production needs or potential delays.
• Support campaign reporting, documentation, and process improvements to strengthen future marketing execution.

Skills

Marketing campaign management

HubSpot marketing automation

Project management

Detail oriented

Cross-functional collaboration

Education

Bachelor's degree preferred

Tools

HubSpot

Canva

AI tools

Job description

Association for Financial Professionals is seeking a Marketing Operations Coordinator to join our Bethesda-based team. You will execute integrated campaigns across email, web, social, digital ads, and marketing automation platforms, ensuring timely delivery and accuracy.

You will build, test, and launch campaign assets in HubSpot and other platforms, manage timelines, and collaborate with Marketing, Creative, and Digital Strategy teams to optimize processes and results.