Remote Marketing Operations Lead: PIM/DAM & AI Workflows

Shure Incorporated; Niles (IL); Hybrid; USD 86,800 - 138,900; Full time

Job summary

Shure Incorporated in Niles, IL is seeking a Sr Specialist, Marketing Operations - PIM to drive scalable marketing execution through DAM/PIM platform management, workflow optimization, and analytics support.

You will administer DAM and PIM systems, refine metadata and taxonomy, and collaborate with content, product, regional, and IT teams. The role supports AI-driven workflows and governance, with a focus on speed, accuracy, and continuous improvement.

Qualifications

• Bachelor's degree in Business, Marketing, Computer, Data Science, or related field.
• 5 years experience with at least 3 in marketing operations, MarTech or technical marketing.
• Hands-on experience with DAM and/or PIM systems (Acquia experience a plus; InRiver experience a plus).
• Strong understanding of data governance, taxonomy, and metadata structures.
• Experience working with cross-functional teams in a matrix organization.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Familiarity with AI/automation tools or agentic workflow concepts.
• Exposure to digital analytics and BI tools (e.g., Google Analytics, Google Tag Manager, Tableau).
• Experience with project management platforms (Jira, Monday.com).
• Project management experience.
• Experience with process optimization or continuous improvement initiatives.

Responsibilities

• Serve as the primary administrator for DAM and PIM systems, managing the end-to-end lifecycle of digital assets, ensuring metadata accuracy, global consistency, and governance compliance.
• Maintain taxonomy, metadata frameworks, and data integrity across systems, troubleshoot issues and data discrepancies.
• Support role-based access management aligned with Least Privilege Access standards and governance controls.
• Partner with content, product, regional, and technical teams to align workflows and identify optimization opportunities.
• Support AI-driven workflows within marketing processes, defining, testing, and refining automated workflows.
• Collaborate with IT, legal, and marketing teams to integrate AI tools into existing systems.
• Monitor workflow performance and embed governance and quality controls.
• Support digital analytics requirements and translate requirements into actionable insights and reporting outputs.
• Support project management activities across marketing operations initiatives and continuous improvement.

Skills

DAM systems

Cross-functional teamwork

Data governance

Project management

Analytics/BI tools

AI/automation familiarity

Stakeholder management

Communication

Education

Bachelor's degree

Tools

Jira

Monday.com

Tableau

Job description

Shure Incorporated in Niles, IL is seeking a Sr Specialist, Marketing Operations - PIM to drive scalable marketing execution through DAM/PIM platform management, workflow optimization, and analytics support.

You will administer DAM and PIM systems, refine metadata and taxonomy, and collaborate with content, product, regional, and IT teams. The role supports AI-driven workflows and governance, with a focus on speed, accuracy, and continuous improvement.