Digital Merchandising & PIM Specialist

The Digital Asset Management Consortium, Inc.

Muskego, Northern (WI, KY)

Hybrid

USD 85,000 - 110,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

inpro seeks a Product Information Manager to own the PIMLY platform, manage product data lifecycle, and align content across digital channels from creation to ongoing optimization.

You will optimize PDP content, imagery, SEO, and ecommerce details, coordinate with Product, Marketing, IT and external vendors, and drive analytics-driven improvements for buyers and specifiers.

This role emphasizes data quality, governance, and metrics, supporting Salesforce Commerce Cloud and digital experiences.

Qualifications

Bachelor's degree and 2–5 years in product content, ecommerce, or digital marketing.
Experience with Product Information Management (PIM) and content governance.
Strong understanding of product content strategy and digital merchandising.
Experience with SEO and content optimization.

Responsibilities

Own PIMLY platform as administrator and business owner.
Manage product content lifecycle from creation through maintenance and optimization.
Coordinate data collection from Product Management, Development, Marketing and other stakeholders.
Ensure content accuracy, completeness, and consistency across channels.
Create, maintain, and optimize PDP content to support ecommerce conversions.
Manage product imagery and assets across DAM systems; ensure branding and accessibility.
Drive analytics and CRO initiatives using GA4 and dashboards.

Skills

Content strategy

Digital merchandising

SEO

Project management

Organizational skills

Education

Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field

Tools

PIMLY

SFCC

SFMC

GA4

DAM platforms

Google Merchant Center

Job description

Product Information Management (PIMLY Ownership)

Serve as the primary administrator and business owner of the PIMLY platform.
Manage the product content lifecycle from creation through ongoing maintenance and optimization.
Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
Ensure product information is accurate, complete, consistent, and aligned across all digital channels.

Product Detail Page (PDP) Optimization

Create, maintain, and continuously improve Product Detail Page (PDP) content.
Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.

Digital Asset & Image Management

Manage product imagery within PIMLY and support digital asset systems.
Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
Ensure assets meet company branding, quality, accessibility, and e-commerce standards.

SEO & Product Discoverability

Establish and maintain product content standards and governance processes.
Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
Develop KPIs and scorecards related to product content, completeness, and quality.
Recommend process improvements to streamline product content workflows.

Data Quality & Governance

Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience

Manage website content updates and ongoing website improvements.
Support website personalization and customer experience initiatives.
Monitor website usability and recommend enhancements.
Analyze website behavior using GA4 and other digital analytics tools.
Conduct periodic audits for SEO, accessibility, content quality, and user experience.

Ecommerce Operations

Support administration and optimization of Salesforce Commerce Cloud (SFCC).
Monitor ecommerce performance metrics and customer purchasing behavior.
Partner with Sales and Product teams to improve online merchandising.
Assist with testing and deployment of new ecommerce functionality.
Identify opportunities to improve product discoverability and conversion rates.

Analytics & Reporting

Develop and maintain dashboards for website, ecommerce, and product content performance.
Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
Translate data into actionable recommendations for stakeholders.

Cross-Functional Collaboration

Partner with Product Management to launch new products and update existing product information.
Collaborate with Marketing Communications to ensure product messaging consistency.
Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
Support continuous improvement initiatives across digital channels.

Required:

Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.
2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
Experience working in a Product Information Management (PIM) system.
Strong understanding of product content strategy and digital merchandising.
Experience with SEO and content optimization.
Strong organizational and project management skills.

Preferred: