Remote Marketing Operations Analyst: Growth & Analytics

Dodge Construction Network; Boston (MA); Remote; USD 90,000 - 120,000; Full time

Job summary

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to enable data-driven decision making across demand generation, lifecycle marketing, and digital performance. You will partner with marketing, sales, and IT to ensure clean data, accurate tracking, and scalable processes.

In this remote role (preferably ET hours), you will build dashboards, govern lead routing and scoring, monitor platform performance, and support attribution modeling to drive measurable growth for

Qualifications

• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot (Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking; WordPress for website updates, plugin management, and performance optimization.
• Proficiency with WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive.
• Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4.
• Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills - translating marketing needs into system solutions.
• Clear communicator with the ability to partner cross-functionally and train others on tool usage.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems.
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms.
• Develop and document processes, workflows, and governance standards for campaign execution and lead management.
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing.
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA.

Skills

Marketing operations

Pardot/Account Engagement

WordPress

Data visualization

GA4/GTMs

Education

Bachelor's degree or equivalent

Tools

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Tableau

Job description

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to enable data-driven decision making across demand generation, lifecycle marketing, and digital performance. You will partner with marketing, sales, and IT to ensure clean data, accurate tracking, and scalable processes.

In this remote role (preferably ET hours), you will build dashboards, govern lead routing and scoring, monitor platform performance, and support attribution modeling to drive measurable growth for