Remote Marketing Operations Analyst - Data-Driven Growth

Dodge Construction Network; New Jersey; A distancia; USD 95.000 - 125.000; Jornada completa

Descripción de la vacante

Dodge Construction Network is seeking a Marketing Operations Analyst to drive data-driven decision making and optimize demand generation across marketing, sales, and IT. This remote role reports to the Sr.

Director, Revenue Operations & Analytics and emphasizes clean data, accurate tracking, and scalable campaign execution. You will build dashboards, define governance standards, and collaborate on lead routing, segmentation, scoring models, and A/B testing, while monitoring platform performance

Formación

• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot for marketing automation and lead lifecycle tracking.
• Proficiency with WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive.
• Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4.
• Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills; able to translate marketing needs into system solutions.
• Clear communicator with the ability to partner cross-functionally and train others on tool usage.

Responsabilidades

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems.
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms.
• Develop and document processes, workflows, and governance standards for campaign execution and lead management.
• Collaborate with demand gen and lifecycle teams to enable lead routing, segmentation, scoring models, and A/B testing.
• Monitor and report on platform performance, system errors, and integration gaps; own troubleshooting and QA.

Conocimientos

Marketing operations

Pardot

WordPress

GA4

GTM

Unbounce

Eventbrite

ON24

Adobe Creative Cloud

Ongage

Tableau

Lead routing

Attribution

Educación

Bachelor’s degree or equivalent

Herramientas

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

WordPress

Tableau

Descripción del empleo

Dodge Construction Network is seeking a Marketing Operations Analyst to drive data-driven decision making and optimize demand generation across marketing, sales, and IT. This remote role reports to the Sr.

Director, Revenue Operations & Analytics and emphasizes clean data, accurate tracking, and scalable campaign execution. You will build dashboards, define governance standards, and collaborate on lead routing, segmentation, scoring models, and A/B testing, while monitoring platform performance