Remote Marketing Lead, Americas - Cybersecurity

Cybersecurity Marketing Society; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

SpiderSilk is seeking a Marketing Manager for the Americas who will own how we show up in North America. You will write the copy, launch campaigns, and shape the narrative, building our first dedicated marketing efforts for the region.

You will create the go-to-market strategy, content calendar, and demand-gen programs from scratch, collaborating across product, sales, and remote teams worldwide to establish credibility and drive demand.

Qualifications

• Experience marketing cybersecurity products to CISOs and security teams.
• Ability to build positioning, content calendar, and channel strategy in ambiguity.
• Strong North American market fluency and relationships with press/analysts.
• Excellent writing with credible technical copy for security practitioners.

Responsibilities

• Build the North American go-to-market narrative for our platform and make it land with CISOs, security leaders, and their teams.
• Write the content: web copy, campaign assets, product messaging, case studies, and early thought leadership for our leadership team.
• Stand up demand generation from scratch: channel mix, campaign calendar, and reporting to show what works.
• Create sales enablement materials including pitch narrative, one-pagers, battlecards, and objection handling.
• Build brand credibility in a market where we are a new name through press, analysts, partners, and community presence.
• Work closely with product, sales, and the Dubai marketing team across time zones.

Skills

Go-to-market strategy

Content creation

Demand generation

Brand building

Technical writing

Cross-functional collaboration

Job description

SpiderSilk is seeking a Marketing Manager for the Americas who will own how we show up in North America. You will write the copy, launch campaigns, and shape the narrative, building our first dedicated marketing efforts for the region.

You will create the go-to-market strategy, content calendar, and demand-gen programs from scratch, collaborating across product, sales, and remote teams worldwide to establish credibility and drive demand.