Americas Cybersecurity Marketing Lead

spiderSilk; San Francisco (CA); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

SpiderSilk seeks a hands-on marketing leader to own the Americas narrative, content, and demand generation. You will craft the positioning, create campaigns, and drive visibility for our cybersecurity platform across CISOs and security teams.

You will write copy, launch campaigns, and shape our narrative without relying on agencies. This role requires cross-time-zone collaboration and a proactive communicator prepared to operate in a remote, rapidly evolving setting.

Qualifikationen

• Experience marketing cybersecurity products to CISOs and security teams.
• Proven track record of creating credibility from scratch in a new market.
• Ability to define positioning, content calendars, and channel strategy with minimal guidance.
• In-depth understanding of the North American security landscape, analysts, and press norms.

Aufgaben

• Own North American go-to-market narrative for the platform.
• Write web copy, campaign assets, product messaging, case studies, and leadership thought pieces.
• Build demand generation from scratch: channel mix, calendars, and metrics.
• Create sales enablement materials: pitches, one-pagers, battlecards, objection handling.
• Build brand credibility via press, analysts, partners, and community presence.
• Collaborate with product, sales, and the Dubai marketing team across time zones.

Kenntnisse

Cybersecurity marketing

Brand building

Ambiguity tolerance

North America market fluency

Strong writing

Stakeholder communication

Jobbeschreibung

SpiderSilk seeks a hands-on marketing leader to own the Americas narrative, content, and demand generation. You will craft the positioning, create campaigns, and drive visibility for our cybersecurity platform across CISOs and security teams.

You will write copy, launch campaigns, and shape our narrative without relying on agencies. This role requires cross-time-zone collaboration and a proactive communicator prepared to operate in a remote, rapidly evolving setting.