Remote Marketing Lead - AI-Driven B2B SaaS Growth

Elastic Path; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first company

Annual development stipends

Shared workspace access

Work from Anywhere program

Great Place to Work certifications

Job summary

Elastic Path is seeking a Marketing Manager to drive demand, brand awareness, and pipeline growth across multi‑channel programs. You will own content strategy, AEO and YouTube presence, and hands-on website updates while leveraging AI tools to move faster.

This remote role is based in the United States or Canada, with preference toward Eastern Time, reporting to the VP of Marketing. You will coordinate with cross‑functional teams, manage HubSpot campaigns, and build reporting on leads, pipeline,

Qualifications

• 3-5 years of experience in B2B SaaS; e-commerce experience strongly preferred.
• Excellent written and verbal communication skills.
• Experience with managing a CMS and HubSpot.
• Currently using AI for 60% or more of your current workday.
• Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus.
• Strong ability with context switching and multiple workstreams.
• Detail oriented with strong project management skills.

Responsibilities

• ICP and Buyer Focus: tailor programs to enterprise brands and measure by pipeline from target accounts.
• AEO: create content for AI answer engines and traditional search, including video content for YouTube.
• Website Management: publish blogs, landing pages, product and solutions pages, ebooks, and case studies; coordinate with web agency.
• Campaign Management: plan multi-channel campaigns and HubSpot setup, including landing pages and forms.
• Performance Reporting: track campaigns, website and AEO performance; build recurring reporting.
• Continuously Test: ideate and run tests across channels and share findings.

Skills

B2B SaaS experience

Communication

AI tools usage

Campaign management

Multi-channel marketing

Project management

Tools

HubSpot

CMS

Job description

Elastic Path is seeking a Marketing Manager to drive demand, brand awareness, and pipeline growth across multi‑channel programs. You will own content strategy, AEO and YouTube presence, and hands-on website updates while leveraging AI tools to move faster.

This remote role is based in the United States or Canada, with preference toward Eastern Time, reporting to the VP of Marketing. You will coordinate with cross‑functional teams, manage HubSpot campaigns, and build reporting on leads, pipeline,