Remote Marketing Growth Lead: Channel Expansion & Content

USA Lync; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

B12 is a fully remote company offering an AI website builder with scheduling, payments, and email marketing tools. We are seeking a Marketing Manager to drive customer acquisition, engagement, and expansion from a remote location in the United States.

The role focuses on identifying and growing marketing channels beyond paid advertising, crafting ads and emails, and developing buyer personas. Strong startup experience and English copy skills are essential.

Qualifications

• At least 3 years of marketing experience.
• Minimum 1 year in a senior role.
• Startup experience required.
• Experience scaling a marketing channel.
• Experience acquiring small-business and prosumer customers.
• Paid digital marketing experience required.

Responsibilities

• Identify, onboard, evaluate, and optimize marketing channels.
• Create content for ads, emails, landing pages, campaigns, and marketing materials.
• Develop creative concepts for buyer personas.
• Improve conversion, engagement, and retention.
• Collaborate across departments to improve digital campaign quality and performance.

Skills

Channel expansion

Paid marketing

Content creation

Buyer personas

English copywriting

Startup experience

Job description

B12 is a fully remote company offering an AI website builder with scheduling, payments, and email marketing tools. We are seeking a Marketing Manager to drive customer acquisition, engagement, and expansion from a remote location in the United States.

The role focuses on identifying and growing marketing channels beyond paid advertising, crafting ads and emails, and developing buyer personas. Strong startup experience and English copy skills are essential.