AI-Driven B2B SaaS Marketing Lead (Remote)

Elastic Path; Oregon; Ibrido; USD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid vacation

Sick leave

Stock options

Extended health

Professional development stipends

Remote-first

Workspace access

Work from Anywhere

Great Place to Work

Descrizione del lavoro

Elastic Path is seeking a Marketing Manager to drive multi-channel programs that grow qualified pipeline and brand awareness. You will be hands-on with answer engine optimization, search, YouTube, and website content, using AI tools to move fast and test boldly.

This remote-first role reports to the VP of Marketing and is based in the United States or Canada, with preference for Eastern Time; you will own campaigns in HubSpot and measure impact by pipeline and revenue influenced.

Competenze

• 3-5 years of experience in B2B SaaS; e-commerce experience strongly preferred.
• Excellent written and verbal communication skills
• Experience with managing a CMS and HubSpot
• Currently using AI for 60% or more of your current workday
• Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus
• Strong ability with context switching. You are someone who can quickly jump in and out of workstreams
• Detail oriented with strong project management skills

Mansioni

• ICP and Buyer Focus: tailor messaging by buyer and measure pipeline from target accounts.
• AEO: create content for AI answer engines and traditional search, including video content for YouTube.
• Website Management: build/publish blogs, landing pages, product pages, ebooks, and case studies; coordinate with web development.
• Campaign Management: plan and execute multi-channel campaigns; own HubSpot landing pages, forms, and lead routing.
• Performance Reporting: track leads, pipeline, and revenue influenced; build recurring reporting.
• Continuously Test: ideate and execute tests for all channels; analyze results and share findings.

Conoscenze

B2B SaaS marketing

AI in marketing

Paid media management

Project management

Excellent communication

Context switching

Strumenti

HubSpot

CMS

Descrizione del lavoro

Elastic Path is seeking a Marketing Manager to drive multi-channel programs that grow qualified pipeline and brand awareness. You will be hands-on with answer engine optimization, search, YouTube, and website content, using AI tools to move fast and test boldly.

This remote-first role reports to the VP of Marketing and is based in the United States or Canada, with preference for Eastern Time; you will own campaigns in HubSpot and measure impact by pipeline and revenue influenced.