Remote Marketing Director, Live Games Growth & Engagement

Jagex: The RuneScape Company; United States; Hybrid; USD 160,000 - 240,000; Full time

Benefits offered by this job

Private Healthcare, including Dental

Minimum 6% Pension contributions

Employee Assistance Programme & onsite

Life Insurance

Discretionary annual performance bonus

Enhanced family leave

Flexible working hours

25 days annual leave + holidays + buy/

Job summary

Jagex: The RuneScape Company is seeking a Marketing Director for RuneScape to own the game's marketing strategy and growth. You will sit on the game leadership team alongside the Creative Director, Product Director and Development Director, guiding campaigns, budgets and data-driven decision making.

You'll lead an embedded marketing team, collaborate with central marketing functions, and translate commercial goals into plans that drive subscriber growth, engagement and revenue across PC and

Qualifications

• Significant marketing leadership experience in games or adjacent subscription/live-service businesses.
• Track record of growing a subscriber or user base through acquisition and re-engagement.
• Experience owning and allocating a large marketing budget and delivering ROI.

Responsibilities

• Own and deliver the marketing strategy for RuneScape, aligning with company strategy and driving acquisition, re-engagement and membership inflow.
• Lead the game leadership team and coordinate with central marketing functions to ensure integrated activity.
• Translate commercial and audience goals into marketing plans with defined objectives, budgets and success measures.
• Monitor, analyse and report marketing performance to senior leadership, including revenue contribution and DAU.

Skills

Marketing leadership

Subscriber growth

Budget management

Live game marketing

Strategic planning

Stakeholder reporting

Team management

Community insights

Job description

Jagex: The RuneScape Company is seeking a Marketing Director for RuneScape to own the game's marketing strategy and growth. You will sit on the game leadership team alongside the Creative Director, Product Director and Development Director, guiding campaigns, budgets and data-driven decision making.

You'll lead an embedded marketing team, collaborate with central marketing functions, and translate commercial goals into plans that drive subscriber growth, engagement and revenue across PC and