Global Growth Marketing Creative Director

Riot Games; Los Angeles (CA); On-site; USD 200,000 - 320,000; Full time

Benefits offered by this job

Open PTO

Medical, dental, life insurance

401k with company match

Job summary

Riot Games seeks a Principal Marketing Creative Director, Growth Marketing and Lifecycle, to define the creative vision for global Growth Marketing efforts and guide high‑performing creative that fuels player acquisition and retention. You’ll lead a cross‑functional team, partner with game leads, and ensure the work reflects the games and communities across platforms and regions.

You will steer external agencies and production partners, apply data-informed judgment, and drive scalable creative

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 12+ years leading creative work within advertising, digital marketing, games marketing, entertainment, or creative agencies.
• Extensive experience leading user acquisition, performance marketing, or growth-focused creative at significant scale.
• Outstanding portfolio demonstrating digital-first creative leadership with measurable outcomes.
• Deep understanding of the modern UA ecosystem and platforms such as Meta, TikTok, YouTube, mobile ad networks.
• Experience using performance data, experimentation, and audience insights for creative strategy.
• Experience directing external agencies and production partners.
• Experience developing creative for global audiences across markets and platforms.
• Influence senior cross-functional partners and make autonomous creative decisions.

Responsibilities

• Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio.
• Serve as Riot’s subject matter expert on modern UA creative and evolving platforms.
• Partner with Growth leads to translate acquisition objectives into effective creative.
• Develop strategies for paid social, video, mobile, creator-driven channels, and emerging media.
• Use data and experimentation to guide iteration while maintaining creative judgment.
• Build scalable creative frameworks for rapid production, testing, and iteration.
• Establish approaches for global and localized Growth Creative with regional teams.
• Champion creator-driven UA with creators and creator-focused partners.
• Lead external agencies and production partners with clear briefs and feedback.
• Align Growth Creative with brand positioning at key milestones and maintain autonomy.
• Apply AI-assisted tools to accelerate ideation and localization while upholding standards.
• Share learnings and best practices across games, regions, and Growth teams.

Skills

Growth marketing leadership

UA creative strategy

Cross-functional leadership

Data-informed decision making

External agency management

Global/localization

Education

Bachelor’s Degree or equivalent

Tools

Adobe Creative Suite

After Effects

Meta/TikTok/YouTube ad platforms

Job description

Riot Games seeks a Principal Marketing Creative Director, Growth Marketing and Lifecycle, to define the creative vision for global Growth Marketing efforts and guide high‑performing creative that fuels player acquisition and retention. You’ll lead a cross‑functional team, partner with game leads, and ensure the work reflects the games and communities across platforms and regions.

You will steer external agencies and production partners, apply data-informed judgment, and drive scalable creative