Growth & LiveOps Director

FIRY; Las Vegas (NV); In loco; USD 180.000 - 280.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental coverage

Vision coverage

401K matching

Equity incentives

Descrizione del lavoro

Skillz is hiring a Head of Marketing to lead Growth and LiveOps, shaping how we attract, engage, retain, and grow the value of players across our platform. This senior role spans performance marketing, organic growth, lifecycle, LiveOps, and player offers and incentives.

You will be a data-driven growth leader who understands acquisition and in-product player economy, building high-performing teams and turning insights into sustainable growth.

Competenze

• 12+ years in growth / performance marketing / LiveOps with 5+ years leading multi-team organisations.
• Owned both paid acquisition and in-app monetization or lifecycle for a consumer product with a real-money, wallet or transactional economy.
• Built or rebuilt a lifecycle/CRM function with holdout-based incrementality measurement.

Mansioni

• Own Growth and LiveOps for Skillz Platform — a single accountable owner for demand generation and in-app economy.
• Lead Performance Marketing / UA, Organic, and Creative — allocate spend across networks × games × surfaces against CAC-to-stable and stable-LTV.
• Own the LiveOps operating model: per-game events, promos and offer slates across multiple surfaces.
• Own Lifecycle CRM and reactivation — email, push, in-app messaging with CleverTap journey execution.
• Own the incentive and offer economy: deposit bonusing rules, LTO design, trophies, leagues, live-event program.
• Instrument owned channels — measurement, deliverability, guardrails and routing for campaigns.
• Partner with Product, Analytics, Engineering, CX & VIP, Brand and FP&A in quarterly planning.
• Hire, develop and retain the function and build the leadership layer.

Conoscenze

Growth marketing

LiveOps

Lifecycle CRM

Data-driven

Team leadership

Descrizione del lavoro

Skillz is hiring a Head of Marketing to lead Growth and LiveOps, shaping how we attract, engage, retain, and grow the value of players across our platform. This senior role spans performance marketing, organic growth, lifecycle, LiveOps, and player offers and incentives.

You will be a data-driven growth leader who understands acquisition and in-product player economy, building high-performing teams and turning insights into sustainable growth.