Remote Marketing Director - B2B Event Growth Leader

Ladders; United States; Remote; USD 110.000 - 120.000; Vollzeit

Benefits dieser Stelle

Unlimited vacation

Flexible location

401(k) match

Medical coverage

Dental coverage

Vision coverage

Parental leave

Caregiver leave

Toastmasters

Mental wellness resources

Zusammenfassung

Ladders is seeking a Marketing Director to lead the strategy for a flagship B2B event portfolio. This role focuses on audience growth, retention, and revenue support, and requires hands-on leadership across digital channels to shape messaging and drive measurable results.

Remote position with compensation from $110,000 to $120,000 per year. You will align with sales and internal stakeholders, optimize spend, and coach a marketing team to execute integrated campaigns that deliver value to

Qualifikationen

• 7+ years of progressive B2B marketing experience.
• Proven people management and team leadership skills.
• Strong digital marketing across email, PPC, SEO, and social.
• Familiarity with HubSpot or Salesforce for segmentation and reporting.
• Data-driven with ability to improve campaign performance.
• Excellent copywriting and communication skills.
• Ability to thrive in a fast-paced, cross-functional environment.

Aufgaben

• Lead the marketing strategy and budget for a flagship event, aligning with attendance and revenue goals.
• Define audience segments and tailor messaging to meet their needs.
• Develop integrated campaigns for attendee acquisition, retention, and reactivation across channels.
• Collaborate with sales to create compelling value propositions and lead-nurturing programs.
• Coach and inspire the marketing team while remaining hands-on in execution.
• Manage marketing spend and performance metrics to optimize results.
• Oversee brand messaging and content strategy to communicate event value.

Kenntnisse

B2B marketing

Team leadership

Digital marketing

Campaign optimization

Copywriting

Data-driven

Cross-functional

Tools

HubSpot

Salesforce

Jobbeschreibung

Ladders is seeking a Marketing Director to lead the strategy for a flagship B2B event portfolio. This role focuses on audience growth, retention, and revenue support, and requires hands-on leadership across digital channels to shape messaging and drive measurable results.

Remote position with compensation from $110,000 to $120,000 per year. You will align with sales and internal stakeholders, optimize spend, and coach a marketing team to execute integrated campaigns that deliver value to