Marketing Director

Ladders; United States; À distance; USD 110 000 - 120 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation

Flexible location

401(k) match

Medical coverage

Dental coverage

Vision coverage

Parental leave

Caregiver leave

Toastmasters

Mental wellness resources

Résumé du poste

Ladders is seeking a Marketing Director to lead the strategy for a flagship B2B event portfolio. This role focuses on audience growth, retention, and revenue support, and requires hands-on leadership across digital channels to shape messaging and drive measurable results.

Remote position with compensation from $110,000 to $120,000 per year. You will align with sales and internal stakeholders, optimize spend, and coach a marketing team to execute integrated campaigns that deliver value to

Qualifications

• 7+ years of progressive B2B marketing experience.
• Proven people management and team leadership skills.
• Strong digital marketing across email, PPC, SEO, and social.
• Familiarity with HubSpot or Salesforce for segmentation and reporting.
• Data-driven with ability to improve campaign performance.
• Excellent copywriting and communication skills.
• Ability to thrive in a fast-paced, cross-functional environment.

Responsabilités

• Lead the marketing strategy and budget for a flagship event, aligning with attendance and revenue goals.
• Define audience segments and tailor messaging to meet their needs.
• Develop integrated campaigns for attendee acquisition, retention, and reactivation across channels.
• Collaborate with sales to create compelling value propositions and lead-nurturing programs.
• Coach and inspire the marketing team while remaining hands-on in execution.
• Manage marketing spend and performance metrics to optimize results.
• Oversee brand messaging and content strategy to communicate event value.

Connaissances

B2B marketing

Team leadership

Digital marketing

Campaign optimization

Copywriting

Data-driven

Cross-functional

Outils

HubSpot

Salesforce

Description du poste

For our client, we are seeking a Marketing Director to join the team of a leader in the Business Services space. This role will drive the marketing strategy for a major B2B event portfolio, with a focus on audience growth, retention, and revenue support. The ideal candidate will lead integrated campaigns across digital channels while shaping brand messaging and content to communicate event value clearly. This position also partners closely with sales and internal stakeholders to strengthen lead nurturing, optimize spend, and deliver measurable performance results.

Location: Remote

Compensation: $110,000 - 120,000 annually

Responsibilities

• Lead the marketing strategy and budget for a flagship event, aligning with attendance and revenue goals
• Define audience segments and tailor messaging to meet their specific needs
• Develop integrated campaigns for attendee acquisition, retention, and reactivation across multiple channels
• Collaborate with sales to create compelling value propositions and lead-nurturing programs
• Coach and inspire the marketing team while remaining hands‑on in execution
• Manage marketing spend and performance metrics to optimize results
• Oversee brand messaging and content strategy, ensuring effective communication of event value

Qualifications

• 7+ years of progressive marketing experience, particularly in leading integrated B2B campaigns
• Proven people management and team leadership skills with a collaborative coaching approach
• Strong digital marketing expertise across channels including email, PPC, SEO, and social media
• Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce for segmentation and reporting
• Demonstrated ability to leverage data to improve campaign performance and audience engagement
• Excellent copywriting and communication skills tailored for diverse audiences
• Ability to thrive in a fast-paced environment while building cross-functional relationships

Benefits

• Unlimited vacation for exempt employees
• Flexible working locations
• 401(k) plan with company match
• Comprehensive medical, dental, and vision coverage, including inclusive provisions
• Parental and caregiver leave
• Professional development programs like Toastmasters
• Mental wellness tools and resources

Our client is an equal opportunity employer.