Remote Marketing CRM & Automation Executive (MS Dynamics)

OLIVER; United States; Remote; USD 60,000 - 87,000; Full time

Job summary

OLIVER in Bournemouth, part of The Brandtech Group, seeks a Marketing CRM & Automation Executive to design, build, and optimize customer journeys using MS Dynamics and AI-powered tools. You will collaborate with cross-functional teams across media, brand, content and creative to ensure cohesive omnichannel campaigns.

The role focuses on testing, QA, segmentation, and performance tracking, with opportunities to elevate to the Manager level as strategy decisions arise.

Qualifications

• Experience building customer journeys in marketing automation platforms.
• Proven ability to run A/B tests and test-and-learn programs.
• Experience delivering digital CRM campaigns across email and SMS.
• Strong knowledge of GDPR and data privacy.

Responsibilities

• Build, test and activate automated, trigger-based journeys in MS Dynamics, in line with the CRM and automation strategy.
• Create audience segments for journeys and document rules of engagement, entry criteria and exit criteria.
• Run QA and testing for new journeys and report results to the Marketing CRM & Automation Manager.
• Monitor live journeys and update them to prevent bugs and inconsistencies.
• Plan and run A/B tests and wider test-and-learn programmes to improve content and touchpoints.
• Track CRM performance and identify opportunities to improve conversion and engagement.
• Refine live campaigns using data insights and test results to inform future strategy.
• Maintain a backlog of customer journeys with planning docs and requirements.
• Support MS Dynamics enhancements with IT and developers, including configurations, tests and updates.
• Assist change programmes that embed new MS Dynamics processes, including training and knowledge sharing.

Skills

Marketing automation

A/B testing

Email flows

SMS campaigns

GDPR knowledge

AI for CRM

Communication

Analytical thinking

Problem solving

Tools

MS Dynamics

Job description

OLIVER in Bournemouth, part of The Brandtech Group, seeks a Marketing CRM & Automation Executive to design, build, and optimize customer journeys using MS Dynamics and AI-powered tools. You will collaborate with cross-functional teams across media, brand, content and creative to ensure cohesive omnichannel campaigns.

The role focuses on testing, QA, segmentation, and performance tracking, with opportunities to elevate to the Manager level as strategy decisions arise.