AI-Driven Marketing CRM & Automation Exec

OLIVER - North America; United States; Remote; USD 60,000 - 87,000; Full time

Job summary

OLIVER in Bournemouth, United Kingdom, is seeking a Marketing CRM & Automation Executive to design and optimise customer journeys across email and SMS, leveraging MS Dynamics and AI to scale personalised campaigns.

You will build, test and monitor automated journeys, conduct A/B tests, analyse performance, and work with cross-functional teams across media, content and IT to ensure cohesive omnichannel communications.

Qualifications

• Proficiency in MS Dynamics or a comparable marketing automation platform.
• Experience delivering A/B testing and test-and-learn plans.
• Experience delivering digital CRM campaigns across email and SMS, including lead nurturing, personalisation and journey analytics.
• Working knowledge of GDPR and data privacy requirements.
• Clear communication, with the ability to explain results and recommendations to marketing colleagues.
• Proficiency with Gen AI tools relevant to CRM and content, to improve output quality and efficiency.
• Experience building personal AI workflows that improve speed and quality.
• An agentic approach to campaign development and problem-solving: breaking complex challenges into clear steps and choosing the best route forward.
• Ability to critically evaluate AI outputs and apply human judgement.

Responsibilities

• Build, test and activate automated, trigger-based journeys in MS Dynamics, in line with the CRM and automation strategy.
• Build audience segments for new journeys and document the rules of engagement, entry criteria and exit criteria.
• Run QA and testing for new journeys before go-live, and report results to the Marketing CRM & Automation Manager.
• Monitor live journeys to confirm they perform as intended, and update them early to prevent bugs and inconsistencies.
• Plan and run A/B tests and wider test-and-learn programmes to improve key content and touchpoints. Work with the Brand and Content Manager to shape the A/B testing approach.
• Track CRM performance, identify opportunities and put recommendations into action to improve conversion and engagement.
• Use test results and data insight to refine live campaigns and inform future strategy.
• Help build and maintain a backlog of customer journeys, with planning documentation and requirements clearly recorded.
• Support the Senior CRM & Automation Executive on MS Dynamics enhancements, working with IT and developers to configure, test and update the platform.
• Support change programmes that embed new MS Dynamics processes, including training sessions and best-practice knowledge sharing for new users.
• Align regularly with colleagues across media, brand, communications, content and creative to keep omnichannel journeys consistent.
• Keep up to date with developments in marketing automation and AI, and recommend improvements to the MS Dynamics set‑up and customer journeys.

Skills

MS Dynamics

Marketing automation

A/B testing

Email campaigns

GDPR knowledge

Gen AI tools

Tools

MS Dynamics

Job description

OLIVER in Bournemouth, United Kingdom, is seeking a Marketing CRM & Automation Executive to design and optimise customer journeys across email and SMS, leveraging MS Dynamics and AI to scale personalised campaigns.

You will build, test and monitor automated journeys, conduct A/B tests, analyse performance, and work with cross-functional teams across media, content and IT to ensure cohesive omnichannel communications.