Remote Marketing Campaign Operations Lead

RXinsider LTD.; Pittsburgh (Allegheny County); On-site; USD 100,000 - 110,000; Full time

Job summary

Omnicell is seeking a Marketing Campaign Operations Strategist to lead demand generation and ABM programs from design through execution. You will build and optimize campaigns in Salesforce Marketing Cloud Account Engagement, coordinate with Demand Generation and GTM planning teams, and ensure timely, high-quality delivery across channels including paid media.

You will apply data-driven practices to improve efficiency, scale, and campaign performance, while upholding data hygiene and process

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field (or equivalent).
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution.
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required.
• Strong understanding of Salesforce CRM campaign and lead object relationships.
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments.

Responsibilities

• Build, configure, test, and launch campaigns within MCAE (email, landing pages, forms, nurture journeys).
• Translate go-to-market strategies into scalable Revenue Lifecycle Management automation.
• Collaborate with Demand Gen and GTM Planning to create production-ready programs.
• Manage campaign deployment timelines and ensure flawless execution across multiple initiatives.
• Support paid media activation with Google Ads and LinkedIn Ads in collaboration with Digital Marketing teams.
• Coordinate end-of-life communications including audience segmentation and timelines.
• Maintain campaign logs, status reports, and handoffs for transparency.

Skills

Marketing operations

Campaign operations

Demand generation execution

Salesforce CRM relationships

ABM & lifecycle emails

Education

Bachelor’s degree in marketing/business/communications

Tools

Salesforce Marketing Cloud Account Engagement (MCAE/Pardot)

HTML & CSS

Google Ads

LinkedIn Campaign Manager

Oktopost

Job description

Omnicell is seeking a Marketing Campaign Operations Strategist to lead demand generation and ABM programs from design through execution. You will build and optimize campaigns in Salesforce Marketing Cloud Account Engagement, coordinate with Demand Generation and GTM planning teams, and ensure timely, high-quality delivery across channels including paid media.

You will apply data-driven practices to improve efficiency, scale, and campaign performance, while upholding data hygiene and process