Marketing Automation & Lifecycle Specialist

Gannett Co; McLean (VA); On-site; USD 85,000 - 100,000; Full time

Job summary

Gannett Co. seeks a hands-on Salesforce Marketing Cloud specialist to design, build, and optimize lifecycle campaigns for USA TODAY subscribers.

You will own data models, journeys and deployment logic to deliver fast, personal experiences at scale. Collaborating with MarTech, Audience Strategy, Product and Analytics, you’ll translate business needs into reliable SFMC solutions, perform QA, and continuously improve speed-to-market and personalization across acquisition, engagement and retention

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• Solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs (welcome, onboarding, engagement, win-back, renewal).
• Methodical QA habits and reliable deployments.
• Familiarity with email deliverability, CAN-SPAM and consent requirements.

Responsibilities

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics to translate business requirements into scalable campaign solutions.
• Troubleshoot campaign, audience, data and deployment issues with technical teams to find root causes and fixes.
• Support integrations between SFMC, CDPs, CRM platforms and other marketing technologies.
• Use AI tools to speed up campaign setup, QA, documentation and troubleshooting.
• Recommend new capabilities and enhancements to improve speed-to-market and personalization.

Skills

SFMC experience

Journey Builder

Automation Studio

Email Studio

Contact Builder

SQL for segmentation

AMPscript personalization

QA habits

communication of technical issues

Education

Bachelor's degree or equivalent experience

Tools

SSJS

API integrations

HTML/CSS for email

Job description

Purpose

Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms, using technical expertise, marketing automation and customer data to deliver personalized, scalable consumer experiences.

About the role

You'll be the hands-on expert behind the lifecycle programs that welcome, engage and retain USA TODAY subscribers. You'll build and launch journeys, own the data and logic that power them and keep finding ways to make every program faster, more personal and more reliable. You'll work closely with MarTech, Audience Strategy, Product and Analytics, with room to recommend what we build next.

What you'll do

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

How we'll measure success

• Accuracy and reliability of campaign deployments
• Speed-to-market for lifecycle campaigns and customer communications
• Use of automation and platform capabilities to reduce manual effort
• Quality of segmentation, personalization and journey execution
• Resolution time for campaign, data and platform issues
• Adoption of new capabilities and strength of the MarTech partnership
• Contribution to acquisition, engagement, retention and revenue goals

What you'll bring

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• A solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM and consent requirements.
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA.
• The ability to turn business requirements into technical builds and explain technical issues in plain language.
• Bachelor's degree or equivalent experience.

Nice to have

• Salesforce Marketing Cloud certification
• Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email
• Experience with a customer data platform and its integration with SFMC
• Push and SMS experience within Marketing Cloud
• Lifecycle marketing experience in subscription, media or ecommerce

#LI-REMOTE

#LI-NR2

The annualized base salary for this role will range between $85,000 and $100,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable