Remote Lifecycle Marketing Automation Specialist

USA TODAY Co.; United States; Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Salesforce Marketing Cloud training

Remote-friendly environment

Competitive salary

Health benefits

Job summary

USA TODAY Co., Inc. seeks a seasoned Salesforce Marketing Cloud specialist to design, deploy and optimize lifecycle campaigns across email and CRM platforms. You will own journeys, manage data logic, and collaborate with MarTech, Analytics and Product to deliver personalized experiences for USA TODAY subscribers.

The role emphasizes hands-on implementation, data-driven segmentation and automation, with a focus on faster time-to-market and scalable, reliable campaigns across channels.

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• A solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM and consent requirements.
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA.

Responsibilities

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Contact Builder

Job description

USA TODAY Co., Inc. seeks a seasoned Salesforce Marketing Cloud specialist to design, deploy and optimize lifecycle campaigns across email and CRM platforms. You will own journeys, manage data logic, and collaborate with MarTech, Analytics and Product to deliver personalized experiences for USA TODAY subscribers.

The role emphasizes hands-on implementation, data-driven segmentation and automation, with a focus on faster time-to-market and scalable, reliable campaigns across channels.