Remote HubSpot Marketing Automation Lead

RSA Conference; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Employer-subsidized medical, dental, &

401K retirement employer match

Home office equipment stipend

Monthly technology stipend

Thirteen paid holidays per calendar

Flexible personal time off

Annual employee bonus

Job summary

RSAC is a fully remote, US-based employer seeking an experienced Marketing Automation Specialist to own HubSpot-driven campaigns from acquisition through reactivation. You will design workflows, manage lead scoring, ensure data integrity, and collaborate with content, digital, and demand-gen teams to deliver aligned messaging.

The role requires 3–5+ years in marketing automation with at least 2 years in HubSpot, plus a proven track record of managing complex automation and lifecycle marketing.

Qualifications

• 3–5+ years of experience in marketing automation, with at least 2 years in HubSpot.
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional project management and cross‑functional collaboration skills.
• Attention to detail and passion for optimizing user experience and marketing performance.

Responsibilities

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
• Develop and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
• Ensure data integrity using HubSpot and 3rd party tools.
• Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
• Partner within Marketing to align lead prioritization processes and create scoring models.
• A/B Test, iterate, and optimize campaigns based on performance data.
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Skills

Marketing automation

Lead scoring

Email marketing

Lifecycle marketing

Analytical mindset

Project management

Cross‑functional collaboration

A/B testing

Data interpretation

Tools

HubSpot

Job description

RSAC is a fully remote, US-based employer seeking an experienced Marketing Automation Specialist to own HubSpot-driven campaigns from acquisition through reactivation. You will design workflows, manage lead scoring, ensure data integrity, and collaborate with content, digital, and demand-gen teams to deliver aligned messaging.

The role requires 3–5+ years in marketing automation with at least 2 years in HubSpot, plus a proven track record of managing complex automation and lifecycle marketing.