Remote Marketing Automation Lead — HubSpot & Lifecycle

RSA Conference; Boston (MA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Salary range: $100,000 – 120,000

Employer‑subsidized medical, dental, &

vision insurance

401K retirement employer match

Home office equipment stipend

Thirteen paid holidays per calendar

Flexible personal time off

Annual employee bonus dependent on，公司绩

Remote‑friendly work environment

Job summary

RSAC, a premier cybersecurity event series, seeks a Marketing Automation Lead to own HubSpot operations and design full‑funnel automation strategies. You will develop nurture programs, maintain data integrity, and collaborate with content, digital, and demand gen teams to optimize messaging and timing across channels.

The role emphasizes data-driven decision making, strong project management, and a passion for enhancing user experience and marketing performance.

Qualifications

• 3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot.
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Exceptional project management and cross-functional collaboration skills.

Responsibilities

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
• Develop and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
• Ensure data integrity using HubSpot and 3rd party tools.
• Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
• Partner within Marketing to align lead prioritization processes and create scoring models.
• A/B Test, iterate, and optimize campaigns based on performance data.
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Skills

Marketing automation

HubSpot expertise

Data-driven decision making

Lead scoring

Cross-functional collaboration

Tools

HubSpot

Marketing automation platforms

Job description

RSAC, a premier cybersecurity event series, seeks a Marketing Automation Lead to own HubSpot operations and design full‑funnel automation strategies. You will develop nurture programs, maintain data integrity, and collaborate with content, digital, and demand gen teams to optimize messaging and timing across channels.

The role emphasizes data-driven decision making, strong project management, and a passion for enhancing user experience and marketing performance.