Remote Marketing Analytics Lead: MMM & MTA

LegalShield; Northern (KY); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision

401(k) match

Paid time off

Parental leave

IDShield membership plans

Job summary

LegalShield is seeking a Marketing Data Analytics Manager to lead measurement, forecasting, and optimization of marketing investment across D2C channels. You will own analytical infrastructure and partner with executives to translate analyses into actionable recommendations that drive business outcomes.

The role demands expertise in multi-touch attribution, media mix models, and cross-functional collaboration, with a strong emphasis on translating complex analyses into concise strategic

Qualifications

• 5+ years of experience in marketing analytics, data science, or a related quantitative field.
• Strong grasp of digital marketing metrics, attribution models, and experimentation methods.
• Demonstrated expertise building and interpreting multi-touch attribution models and media mix models in production environments.
• Proven track record forecasting marketing performance across a diverse channel mix (paid search, paid social, organic, CTV, and others).
• Deep experience with LTV / CAC modeling, cohort analysis, and unit economics.

Responsibilities

• Design, build, and continuously improve multi-touch attribution models to measure channel and campaign contribution across the full customer journey.
• Develop and maintain media mix models to quantify incremental impact of each channel and inform budget allocation.
• Own forecasting for marketing performance across paid search, paid social, organic, CTV, display, affiliate, and emerging channels.
• Build and evolve LTV and CAC models by channel, segment, and cohort; establish payback benchmarks.
• Present findings and recommendations to executive leadership, translating outputs into clear narratives.
• Partner with channel managers, finance, product, and data engineering on measurement standards and data infrastructure.
• Collaborate with channel leaders on launches, define reporting needs, and ensure timely performance reporting.
• Run cohort and retention analyses to distinguish channels that drive durable subscribers.

Skills

Multi-Touch Attribution

Media Mix Modeling

Forecasting

LTV/CAC modeling

SQL

Python

R

Executive communication

Tools

Snowflake

BigQuery

Redshift

Looker

Tableau

Job description

LegalShield is seeking a Marketing Data Analytics Manager to lead measurement, forecasting, and optimization of marketing investment across D2C channels. You will own analytical infrastructure and partner with executives to translate analyses into actionable recommendations that drive business outcomes.

The role demands expertise in multi-touch attribution, media mix models, and cross-functional collaboration, with a strong emphasis on translating complex analyses into concise strategic